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WPP lands 'Obama agency' Blue State Digital

31 Dec 2010 | by Staff

Martin Sorrell's WPP has acquired the full service digital agency Blue State Digital, best known...of the company, based in New York but with an office in London, have been acquired by WPP Digital, the ad network s digital investment arm. Blue State specialises in non-profit, cause-related communications, including ... . Mark Read, director of strategy and chief executive of WPP Digital, said: "Blue State Digital ...

Ogilvy and JWT join forces to create one-stop shopper marketing agency

22 Dec 2010 | by Sara Kimberley

advertising, planning, creative services, digital activation and experiential marketing all with deep research ...

MediaVest retains £3m Cineworld business

21 Dec 2010 | by Katherine Levy

to raise this in the New Year, when it promotes site openings and its investment in digital screen ...

Publicis Groupe acquires French healthcare agency

20 Dec 2010 | by Sara Kimberley

, and particularly the digital healthcare sectors, in 2010, with the recent acquisitions of In-Sync in North America, Resolute and Elevator in the UK and Digital District in Germany. Pharmaceutical advertising accounts ...

WPP expands in Singapore

20 Dec 2010 | by Ed Owen

WPP has completed its third acquisition in six weeks, buying Singapore-based digital agency Yolk...Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue ... and digital media. In the past two months WPP has bought two agencies in the US , including Marketing ...

Arena Media launches social media unit

17 Dec 2010 | by Katherine Levy

digital and media channels for HP. Malcolm Devoy, previously head of digital innovation at Arena ...

Ogilvy & Mather promotes Jaimes Leggett to managing director

14 Dec 2010 | by Matt Williams

Ogilvy & Mather has promoted Jaimes Leggett, it's director of digital acceleration, to the position..., having previously been the managing director of digital agency Grand Union. H e has also spent time ... . Leggett s promotion follows news earlier this month that O M has hired Paul Donohue as its new digital ... s really speeded up our processes and he s helped boost our digital credentials." ...

Gerry Boyle comes full circle at Zenith

14 Dec 2010 | by Harriet Dennys

the end of the road for Equinox and digital division Zed Media, which has become "less relevant" as clients integrate digital - although the Newcast, Ninah and Meridian brands will continue to specialise ... and execution in the digital space becomes much more clearly joined up." In short, the restructure into two ...

Mindshare picks up £1m Mango media account

13 Dec 2010 | by Katherine Levy

that they have a strong focus on client service and team work." Jo Lyall, Mindshare partner, digital, said ...

Albion London creates Twitter popularity poll game

13 Dec 2010 | by Sarah Shearman

Albion London, the digital agency, has created an online game that compares the conversations

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