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The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...
, but also for digital, transactions and technology. For Ladbrokes, SapientNitro built a trading platform ... are no longer relevant. You need a different set of skills social, experiential, digital, editorial ... as digital becomes more embedded. John Lewis has introduced a virtual Store Associate app. You point your ...
EE has added Dare to its agency roster with a brief to work on its digital proposition, following a...Dare will work with EE on developing and maintaining its digital properties, including its website ... relationships with creative agency Saatchi Saatchi, digital agency Poke or media agency MEC ... rival Vodafone until late last year when Rainey Kelly Campbell Roalfe/Y R added the digital business ...
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...
The agency beat five other shops to the business and will service it from London. The incumbent was Portas, the agency founded by the retail specialist Mary Portas that was formerly known as Yellowdoor. BBH has been briefed with developing a consistent global print and digital campaign for Clarks, which ...
are high-growth sub-sectors, predominantly digital though geared towards technology solutions rather than ... and leaves its print heritage behind. Its acquisition of Amaze, a digital business with capabilities similar ...
. But are the systems people and the technocrats really taking over? Accenture s recent capture of a global BMW digital ...
like behind our office, with Thomas Gensemer of Blue State Digital. The T-shirts encourage reflection ...
Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to find a ...
The re-pitch consolidates the European offline and digital display media businesses, including 5 million in the UK. The account does not include SEO and social media activity, which used to be handled ... and an understanding for the business, and they certainly have digital at the core of their proposition. We look ...
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