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Jo Hagger joins The Lighthouse Company

24 May 2013 | by Ian Darby

The Lighthouse Company s technology practice and identify new talent in the digital space. The former managing director and chief integration officer of Glue London (now Glue Isobar) , Hagger also worked at digital ... of The Lighthouse Company, said: "Jo has helped to shape the digital landscape, so will offer invaluable insight ...

Ben Sutherland to head performance at Vizeum UK

24 May 2013 | by Priyanka Mehra Dayal

Mindshare, Sutherland worked at Omnicom s Rapp UK. Morris said: "Ben has a rare combination of digital ...

Sage by Heston Blumenthal hires MBA

23 May 2013 | by Ian Darby

The agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content. Sage, which is backed by the Breville Group, is a range of tea makers, coffee machines, blenders and juicers. Media buying on the account ...

Are consultants a threat to agencies?

23 May 2013

Earlier this month, BMW hired the consultancy to help manage some of its digital marketing efforts ... campaigns. It looks very much like the management consultancy, which launched its digital marketing practice ... "The proliferation of channels and growing maturity of the audience have made digital marketing ...

JWT London hires Barber as head of broadcast

23 May 2013 | by Jeremy Lee

Barber, the head of TV at Mother, will be tasked with driving creative effectiveness across TV, branded content and digital. With more than 20 years of experience at agencies and production companies, Barber has most recently been responsible for the creative output on Mother clients such as Ikea ...

Volkswagen changes gear under McLeod

23 May 2013

." Sustaining that position is driving the company further into the digital space. Five years ago, its UK operation was investing around 10 per cent of its marketing spend in digital. Today, digital accounts ...

Rolls-Royce kicks off global creative pitch

23 May 2013 | by Louise Ridley

The account, which mainly covers digital work such as online films and direct marketing, is being reviewed through AAR in a procurement-led process. Requests for information were sent out last week and Partners Andrews Aldridge is expected to repitch for the business. Partners Andrews Aldridge has worked ...

Why 'ad agencies' could be on brink of extinction

23 May 2013 | by Danny Rogers

In an age when technology is the principal driver of creativity, and when all types of commercial communications are converging and personalising, much of the marketing lexicon is falling out of favour. As examined here recently, even "digital" is becoming meaningless at a time when there s actually little left ...

Grand Visual bolsters management team

22 May 2013 | by Priyanka Mehra Dayal

level team of the outdoor digital production agency. The senior team now numbers five at the 18-strong ... new ways of engaging out-of-home audiences where digital experiences meet the real, physical world ... future success." Putland will be responsible for driving interactive and digital experiential ...

DigitasLBi and Razorfish appoint international leaders

22 May 2013 | by Ian Darby

DigitasLBi and Razorfish, the Publicis-owned digital networks, have appointed international leaders.

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