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Is real-time marketing the future of advertising?

02 May 2013

found value in driving clients towards digital, data and content," she said. "There is a new era ... ." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...

The marketing spring is nigh and is running on digital

02 May 2013 | by Sue Unerman

is that digital innovation and social media make this an imperative. As Jon and I wrote in Tell The Truth : "Half ...

A warning for those plotting a digital shopping spree

02 May 2013 | by Ian Darby

to acquire the digital agency Outside Line. A deal that perhaps enabled Saatchis European supremo, Robert ...

Saatchi & Saatchi captures Richmond business

02 May 2013 | by Ian Darby

Kerry Foods has appointed Saatchi & Saatchi London to handle the advertising and digital accounts...Saatchi Saatchi won the digital business after a pitch against two undisclosed agencies. The ad account, previously handled by Quiet Storm, was awarded without a pitch. Saatchi Saatchi and Kerry ... forward to creating more market-beating advertising and digital communications for Kerry Foods this time ...

Private View: Justin Tindall and John Treacy

02 May 2013

Creative Justin Tindall Executive creative director, Leo Burnett When counselled for his feelings on the wonders of digital photography, David Bailey responded: "It just means the world will be full of more shit pictures." A damning indictment of the democratisation of creativity ...

Sainsbury's calls digital advertising review

01 May 2013 | by Ian Darby

Sainsbury's has kicked-off a review of its digital advertising account as it looks to build a...advertising strategy and creating digital advertising. Sainsbury s will continue to work with Dare while adding other digital agencies to its roster. A Sainsbury s statement said: "Since we appointed Dare, the digital landscape has diversified and our digital needs have grown. We need to respond ...

Nivea "it starts with you" by DraftFCB

29 Apr 2013

Nivea has launched a global campaign to promote its Active Age range of men s facial products. The activity, which was created by DraftFCB, is being rolled out across multiple channels including TV, digital and point-of-sale. The TV ad opens with a man staring at his reflection in a mirror before revealing what ...

TBWA hires Martin Jon Adolfsson as first innovation director

26 Apr 2013 | by Sara Kimberley

in both London and Gothenburg, working on award winning digital campaigns for Diesel, Far Cry3 ...

Sorrell says Q1 was 'hand-to-hand combat'

26 Apr 2013 | by Maisie McCabe

investment management, direct, digital and interactive. However, this was partly offset by pressure ... " in significance, said Sorrell, as it offers "the five-legged stool": search, paid digital display, video, social ...

Trading Places: this week's people moves

26 Apr 2013 | by Chris Harding

Worldwide and hired Dawn Alford as its editorial director and Natasha Jackson as digital director ... ) Channel 4 has promoted David Amodio , an agency principal, to the new role of digital and creative lead ...

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