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A new commercial contract

-up of digital technology in all aspects of our lives. We all know this because we are living it: smart mobile ...

The World's Leading Independent Agencies 2013: Ideal

skill, such as digital, PR or branded content, for example. But consumers' minds do not operate in a ... , Belo Horizonte, Porto Alegre Favourite digital campaign of 2012: "Find your greatness" by Wieden ...

Planning all over the world

digital/social media budget doesn t have to be painstakingly scraped together the scale just makes sense ...

Great Gunns

plan), which is the first time this has happened. Intel s "museum of me" tops the digital table ... The most-awarded digital ads in the world 2012 Rank Brand/campaign Agency Ad pts ... Winner Winner Total pts film pts print pts digital pts AGB ...

Double standards - Why you need cojones to crack branded content

also understanding how they use technology such as wireWAX to properly monetise digital content ... found down the back of the sofa of media, advertising, PR and digital budgets. However, with more ... digital magazine for small businesses with its Open Forum platform. And a nod should go to one ...

The Year Ahead For...Outdoor

throughout the year. There was continued investment by the industry into expensive digital plant ... . It is becoming a "junction point" where its ubiquity, digital delivery and mobile-based data opportunities all ... will be captured and analysed to refine the process. This interactive and/or digital element will be one ...

The Year Ahead For...Technology

re less familiar with the last two, they are two sides of the same digital coin in this context ... Wolf six years ago, it s about self-tracking your performance often via wearable, digital tool ... worth considering now: 1. If your physical product had a digital layer, what would it be? 2. What ...

The Year Ahead For...Cinema

thing to consider is the investment in the switch to digital and what that means to advertisers. The industry has invested 200 million in 3,000 digital projectors in cinemas across the UK, as well as 2 ... and the constant push to innovate. Digital Cinema Media has tested a mobile app that is designed to both let ...

The Year Ahead For...Production

of that agency. So, the year ahead? More integrated and digital work, smaller budgets, brilliant ideas, fierce ...

The Year Ahead For...Creative Agencies

happens. Nothing changes. And while they venture as far as a low single-digit forecast here and there ... better at planning for the algorithms that control much of our digitally connected media. To get found ...

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