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Delport brings agility to streamlined Havas Media

13 Jun 2013 | by Arif Durrani

and content "With digital at the heart of everything, of course," Delport highlights on which the group ... rival WPP Group paid $540 million for digital specialist AKQA, and months after French competitor Publicis Groupe bought digital shop LBi for 415 million, Delport rules out such large scale additions ...

A tale of the unexpected

13 Jun 2013

, the Shoreditch digital start-up. It was their first trip to Cannes, funded by the recent sell to the global group ...

Creativity the watchword for iProspect boss Wood

30 May 2013

Digital agencies need to evolve beyond the techy, the network's upwardly mobile global chief tells...it was acquired by Aegis in 2004, it was already evolving a broader proposition in the digital space, and Aegis ... managing director of Carat Digital in August 2005. He has an admirable balance of talents, Jones argues ... of advertising in the round rare because some digital agencies still foster a ghetto mentality. He was one ...

Are consultants a threat to agencies?

23 May 2013

Earlier this month, BMW hired the consultancy to help manage some of its digital marketing efforts ... campaigns. It looks very much like the management consultancy, which launched its digital marketing practice ... "The proliferation of channels and growing maturity of the audience have made digital marketing ...

Volkswagen changes gear under McLeod

23 May 2013

." Sustaining that position is driving the company further into the digital space. Five years ago, its UK operation was investing around 10 per cent of its marketing spend in digital. Today, digital accounts ...

Adland steps up M&A battle

16 May 2013

are high-growth sub-sectors, predominantly digital though geared towards technology solutions rather than ... and leaves its print heritage behind. Its acquisition of Amaze, a digital business with capabilities similar ...

No 64: HAT's headquarters

16 May 2013

; and build a strong digital archive to match its physical one. HAT s new mission statement sums it up best ...

Thomas takes Dare into new territory

14 May 2013 | by Maisie McCabe

to expand its digital roster. The former executives Helen Calcraft, Danny Brooke-Taylor and Andy Nairn, who ... star creative hire would really turn heads. Dare is great at interesting digital things but needs more ... brief from Coca-Cola, digital work for Diageo and developing EE s digital proposition, for example ...

Is real-time marketing the future of advertising?

02 May 2013

found value in driving clients towards digital, data and content," she said. "There is a new era ... ." YES Alan King, managing partner, digital, UM London "It s still most readily associated ...

An innovative approach

25 Apr 2013

and digital did before that. Too often, innovation is pitch bait rather than linked to tangible goals ...

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