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Direct Line Group to create in-house digital agency

22 Apr 2013 | by Alex Brownsell

Direct Line Group is creating an in-house "digital agency" team, as the insurance company aims...The insurer, which owns the Churchill, Privilege and Green Flag brands, is hiring digital specialists to join the team, which will develop its proposition across digital, mobile and social channels alongside the marketing team. Positions currently being advertised include head of digital performance ...

ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations

26 Mar 2013 | by Staff

Leadership RSA - Raising the bar in marketing performance SABMiller plc - Building digital ...

YSL creates Facebook app to promote Radiance range

21 Feb 2013 | by Ben Bold

Agency PMA Digital has created the Radiance app. It lets users upload a photo and then enhance it by adjusting their skin s "glow" and "vitality", and erasing blemishes. They can then add the digitally ... and Le Teint Touche clat foundation. Mark Cluer, PMA Digital s managing director, said: "Facebook ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Helen Edwards: The written word is dead, long live the written word

30 Jan 2013 | by Helen Edwards

of words in the digital environment. From search to tweet, we are hooked in by phrases, winked ...

Champions of Design: The Guardian

29 Jan 2013 | by Staff

The mouthpiece of the Left has kept up with the times via redesigns and a bold approach to digital...-designed font was introduced to the masthead. An early advocate of digital, the paper began developing online ... - far from it - but the challenge is at least now clear: to match the growth in digital audience ...

Morrisons creates in-house digital 'agency' to handle ecommerce launch

15 Jan 2013 | by Matthew Chapman

Morrisons has formed an in-house digital agency, M Digital, to develop its eagerly awaited...M Digital s core operation comprises about 10 staff who joined the supermarket under Transfer of Undertakings (Tupe) proceedings from Candi, a digital agency that held the Morrisons account, before its ... continuity of ongoing digital projects . The news of Morrisons forthcoming ecommerce offering comes after ...

LBi celebrates Agency of the Year success with video

17 Dec 2012 | by Staff

LBi has marked winning Marketing's Digital Agency of the Year prize with a video featuring its

#aoty12: Digital Agency of the Year - LBi

11 Dec 2012 | by Sarah Shearman

The crowning of LBi as Marketing's Digital Agency of the Year rounds off what has been a landmark ... -standing digital indie giants. Still, the headline-grabbing EUR416m price tag agreed with Maurice Levy's Publicis ... , has amassed over the years. At a time when businesses are negotiating the shift to digital ...

#aoty12: Digital Agency of the Year - Best of the Rest

11 Dec 2012 | by Sarah Shearman

, pushing them to think beyond digital for traditional marketing purposes. A case in point is the agency ... book Velocity, with Stefan Olander, vice-president of digital sport at Nike, with all proceeds going ... digital agency in the social and mobile age. Under chief executive Alex Miller, Jam's story of growth ...

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