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Magners hires PrettyGreen as cider competition grows

11 Apr 2013 | by Loulla-Mae Eleftheriou-Smith

The agency will deliver all PR, digital and events activity during 2013, which will bring a major overhaul of the C C Group-owned brand. PrettyGreen will work alongside the brand's creative and media agencies Red Brick Road and Havas, having assumed digital duties from the former and trade duties from ...

Bell Pottinger Private: Life on the other side of the MBO

11 Apr 2013

advantage,' claims Henderson, pointing to the breadth of its offer across financial, PA, digital, social ...

Lexis lands Carlsberg content brief to drive social sharing

10 Apr 2013 | by Loulla-Mae Eleftheriou-Smith

The agency is tasked with creating content for an international campaign that will launch within a month and run until the autumn. Lexis head of digital, planning and content Dominic Shales said the work would focus on creating shareable, unforgettable experiences. The agency will handle strategy ...

3 Monkeys launches health division led by Dr Martin Godfrey

10 Apr 2013 | by Lynsey Barber

healthcare professionals, including through digital. Godfrey, who earlier in his career led global ...

Richard Edelman admits 'strategic choices are not obvious' as he calls in US ambassador

05 Apr 2013 | by John Owens

are increasingly scrumming with advertising agencies and digital agencies among others for money. The strategic ...

Cicero and Yatterbox launch political monitoring social media venture

04 Apr 2013 | by Alec Mattinson

stakeholders. A number of Yatterbox staff have now integrated with the Cicero Digital team at Cicero ... and are able to navigate and analyse the complexities of the digital policy landscape.' Cicero said ...

How should firms organise their global comms function?

04 Apr 2013 | by Joe Lepper

of the office.' SABMiller is looking at ways to address this, although Fairbrass says digital forms ...

Siemens calls in Waggener Edstrom for Solid Edge campaign

02 Apr 2013 | by Lynsey Barber

Siemens has called in Waggener Edstrom to lead the digital promotion of its Solid Edge software

Fleishman-Hillard to promote 'digital donation box'

27 Mar 2013 | by Lynsey Barber

attractions, the consumer-facing campaign aims to encourage use of the new digital service. The mobile platform was created by digital development agency Panlogic, but is being made freely available to arts ... . Digital giving also allows greater understanding of donors through data and makes it easier to claim gift ...

Ruth Wyatt to lead PRWeek as brand editor

25 Mar 2013 | by Daniel Farey-Jones

with the velocity and volume of information through digital media? As a journalist, we need to anticipate and fulfil ...

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