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The Financial Times and The Wall Street Journal claim the $1.2bn Digital Growth Fund recently launched by the investment bank is also interested in taking a stake in social games firm Zynga. Twitter has recently been the subject of speculation about a possible sale to either Facebook or Google ...
Libertine, which handles BaByliss advertising account, was awarded the account without a pitch. The agency has worked with BaByliss since 2000 when it won its 3m advertising account following a three-way pitch handled by Agency Assessments. BaByliss has worked with a number of digital agencies ...
at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack ...
The campaign for the Momentum Pictures rom-com, starring Felicity Jones as an Alpine chalet girl, 'Gossip Girl''s Ed Westwick, Bill Nighy, Brooke Shields, Bill Bailey and Tamsin Egerton, has been created by digital agency Blue Barracuda. Clicking on the "Like" buttons gives viewers access on Facebook ...
and digital, which invites customers to "beat the system"...., launched a new campaign, "A more exciting place to live", focusing on the ways digital media can enhance ...
. The activity, devised by digital agency I Spy, will focus on promoting the "character of the brand" through ... . Plans to grow the brand's popularity using social media follows a digital push for a similarly retro ...
in terms of search engine rankings. As Philip Letts, founder and chairman of digital agency Blur explains ... content," says Teddie Cowell, chief executive of digital agency Guava. "Some members of your audience may ... of digital agency iCrossing. "So you should be present and aim to provide something that is useful ...
Lucozade has launched a digital campaign for the 2010 to 2011 Premier League football season...The Lucozade Fans Fives campaign has been created by Digital and Direct. Media buying has been ... and Lucozade digital branding on perimeter boards across Premier League club stadiums. The activity directs ... . "The focus on the digital elements of the campaign reflects a shift in the way football fans interact ...
Rival handset manufacturers Samsung and HTC are looking to hire agencies to re-invigorate their social-media strategies. Samsung is on the hunt for a digital agency to handle its global social-media account, while HTC has approached agencies to look after its pan-European activity. Both brands ...
Lopez has been chosen as the brand's global ambassador to "inspire women globally", using the strapline "reveal the goddess in you". Lopez, who has remade the song 'Venus' to support the tie-up, will feature in the Gillette Venus marketing campaign, running across TV, print, digital, social media and in ...
