25 Jun 2010
| by Norm Johnston, Mindshare
at the heart of our digital future...clients not to focus on TV.
I can already hear the cries of "Judas" among my fellow digital folk ...
of the most dynamic and exciting areas of the digital business. Bear with me.
First, TV's demise has been ...
Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...
25 Jun 2010
| by Annette King and Emma de la Fosse, OgilvyOne London
Imagine how powerful the reams of data that digital marketing generates could be if made available...in this industry - especially the digital community - spurned some of this great culture of testing: people became ...
fools - they're tools."
What's all of this got to do with digital? We think this experimental line of activity is even more powerful in the digital world than in the analogue one. For a start, in digital ...
25 Jun 2010
| by Adam Graham and Zaid Al-Zaidy, Saint@RKCR/Y&R
in common? They were digital, participatory ...? Blah blah blah you say, but before you protest that we live in a post-digital age and declare the digital agency dead, let's see what we've learnt along the way ...
, we were asked by the V A to help promote the UK's first ever digital art exhibition, "Decode: Digital ...
25 Jun 2010
| by Giles Hedger and Marc Giusti, Leo Burnett
and again we see senior digital agency talent crossing the water to adland. Why? Because adland is finally becoming a place where digital ideas and experience couldn't be more valuable. Where the most creative get ...
.
In most cases, digital agency skills are built around 80 per cent production, 20 per cent creative ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
, an environment where digital experiences and communities are always available, via all kinds of networks and all ...
years, the conversation shifted to digital experiences such as websites or social networking ...
environment, at whatever time the user chooses by linking physical and digital experiences.
More than ever ...
25 Jun 2010
| by James Devon and Graham Kerr, MBA
Schrage, a research fellow at the MIT Center for Digital Business observed the following in an interview ...
).
Of course, our digitally fuelled landscape means that we can apply this type of thinking to marketing. Over ...
more by the folk out there. The way to achieve that is via adopting tactics appropriate for the digital ...
25 Jun 2010
| by Matt Dyke and Kevin Sutherland, AnalogFolk
Don't look now, but the wheels for the next era for digital marketing are already in motion. A seismic shift is happening on the web, which will shift brand experiences that are isolated and built for individuals to ones that are connected and built for social groups. It's a shift made possible by new social ...
The two agencies pitched for the business together against Krow, Iris and the Glasgow-based agency Frame, the incumbent on the account. The pitch was handled by the AAR. McCann will now be responsible for Subway's TV advertising, while Momentum will handle its point-of-sale and digital duties. The agencies ...
15 Jun 2009
| by Ed Kemp
The pitch was handled by the AAR and will see the McCann handle TV, with Momentum managing point of sale and digital marketing activity. Subway had previously worked with Glasgow-based Frame, which developed the chain's 'Sub of the day' positioning in 2006. The incumbent participated in the pitch along ...
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