Domino's, the pizza company, has appointed Iris to handle its digital and direct marketing account....The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's.
The company's investment in direct and digital channels follows a recent statement ...
09 Feb 2012
| by Sara Kimberley
Domino's Pizza has kicked off a review of its digital and direct marketing account. The UK...Domino's currently works with Big Communications on its advertising, but it is unclear how the review for the digital and below-the-line work will impact on this relationship.
Simon Wallis ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
08 Dec 2011
| by Sara Kimberley
for the overhaul.
EHS had worked with Whitbread for its Premier Inn brand. It created digital activity ...
managing director, said: "As an agency, we're really trying to push things digitally, and I think ...
25 Apr 2011
| by Ed Owen
material including menus, digital boards, tray mat and cash register imagery. Two new products will also ...
What do experts from 11 companies think will be the next big thing(s) in digital?
Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ...
chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ...
, managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
25 Jun 2010
| by Ivan Skoric, TSL Digital
Ideas can't be rushed through in digital, but with a little thought, idea and brand integrity can...Digital audiences are booming, measurability is keeping brands excited, the scope of digital creativity and platforms is exploding and budgets are up. On the face of it, digital could not be healthier.
With innovations such as the iPhone, the iPad and 3D TV getting into the hands of consumers, digital won't stop ...
25 Jun 2010
| by Martin Bailie, glue Isobar
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ...
for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ...
) at a business' heart.
So we say: "Death to digital, all hail marketing."
In the progressive ...
25 Jun 2010
| by Richard Baker, Howard Scott and Mark Johnson, Sequence
past lessons in digital. The wheel may be shinier than before, but it's still round. Let's not reinvent ...
will benefit from digital technology and trends present and future.
Of course, we're really excited about the future of digital and, yes, future social media. It's a bit like those early days of the internet, when ...
25 Jun 2010
| by Jim Moffatt and James Temple, R/GA London
Controlling communications used to mean controlling the agenda until digital changed all....
Controlling the comms meant controlling the agenda. Until digital came along and changed everything. The point ...
instance. It will be digital product.
Don't just inspire people to be better sportsmen and women. Help them, digitally. Pharma companies can now deliver tools and platforms that help manage disease through ...
25 Jun 2010
| by Norm Johnston, Mindshare
at the heart of our digital future...clients not to focus on TV.
I can already hear the cries of "Judas" among my fellow digital folk ...
of the most dynamic and exciting areas of the digital business. Bear with me.
First, TV's demise has been ...
Canoe to roll out an addressable digital TV platform. Best Buy is pimping LG internet-enabled TVs ...