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What digital marketers can learn from DM

In an age of information overload, digital marketers could learn a lot from the personalisation...Hardly a month goes by without some development in digital being hailed as the next big thing in marketing innovation. It is easy to see why - digital can engage consumers more quickly and effectively than ... . In an era of information overload, however, digital channels - and in particular mass email marketing ...

Print DM seeks a digital future

to come by. With digital marketing spend in the ascendancy, Royal Mail, which depends heavily on brands ... of the medium. Its 'digital watermarking' service enables smartphone users to take a photo of a mail pack ... for digital watermarking. Developed by software maker Digital Space, it aims to take up where Quick Response ...

IDM changes name to include digital

The Institute of Direct Marketing has changed its name to the Institute of Direct and Digital...and market relevance. "Given the impact of digital technologies on marketing and the fact that the IDM ... Carpenter, global digital marketing director at GlaxoSmithKline; Lawrence Mitchell, marketing director ... Marketing and the first to develop a professional Certificate and Diploma in Digital Marketing, in 2005 ...

An Abundance hires Simon Darwell-Taylor as creative partner

, digital and direct marketing. It has secured work from clients including Barnardo's and Royal Mail. ...

Microsoft's Skype deal could be a game-changer for mobile, say agencies

, such as Windows Phone 7, more compelling by integrating Skype. Norm Johnston, global leader for digital ... Doleman, chief executive of digital marketing agency iCrossing This deal is different from the deal ... not interfere too strongly." Ross Taylor, chief digital officer at direct and digital agency TMW I ...

The BR 200 May 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...The BR 200 (151-200) Rank Blog Brandwatch value Twitter RSS 151 Middle Digit 1731 152 Steve Henry 1678 ... 177 Chris Reed on Partnership Marketing 910 178 Living in a digital ...

The BR 200 May 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...Digital Buzz 22138 14 Being Peter Kim 19035 ...

The BR 200 May 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around

The BR 200 May 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around

Yell profits drop as print revenues fall 18%

digital media of 9.4% year on year to 457m. Despite digital growth slowing in the final quarter of the year to 7%, the company said digital now accounted for 24.3% of group revenue, up from 19 ... have continued to make good progress with our digital media offering, bringing new products ...

 

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