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Elvis to launch global expansion in Canada

Honda's pan-European digital and direct marketing work since March 2010. ...

Wickes seeks shop for CRM business

A number of agencies have already been in discussions with the company regarding the account, and pitches are due to take place later this month. The successful agency will be responsible for handling digital and direct marketing activity for the brand, focusing predominantly on promoting and improving ...

Publicis set to acquire Chemistry in £14.5m deal

including Orange, Unilever and Tesco. It employs 178 staff and offers services spanning advertising, digital ... Bearpeark, a publishing and events company specialising in IT as well as Bearpark's digital specialist ... Chemistry's expertise in the digital CRM and data analytics as an "attractive opportunity". It claims its ...

Loyalty schemes to push mobile payments

. In addition, Transport for London's Oyster travelcard system will be de-coupled from its digital "keys ...

Coca-Cola to relaunch Coke Zone online loyalty scheme

Coke and Coke Zero, following a pitch against Dare. The digital agency will be responsible for all ... -media activity. Website visitors must enter a 12-digit code, found on Coke, Diet Coke and Coke Zero packaging ... in 2008. Its roll-out was backed by a 5m integrated campaign, including print, TV, digital and in ...

Reader's Digest UK launches direct marketing venture

to major brands who want to reach the public through both digital and traditional direct marketing channels ...

 

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