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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ... warning to marketers on the danger of believing that each and every popular digital channel is here ...

Editor's Comment: TV's a lively corpse

22 Nov 2011 | by Noelle McElhatton

communications, whatever format they take. Capital One has gone from UK direct mailer-in-chief to digital ...

Man City's digital growth faster than other big clubs, claims exec

20 Oct 2011 | by Daniel Farey-Jones

Manchester City's digital following is gaining on other clubs, while it is getting benefits from...Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

Publishers on slow road to data marketplace?

20 Oct 2011 | by Daniel Farey-Jones

Richard Foster from Future, but were far from doe-eyed. Foster, who as digital director at Future has ...

AOP SUMMIT 2011: Data traders express desire for common frameworks

14 Oct 2011 | by Daniel Farey-Jones

Future's digital director, Richard Foster, put forward the idea of publishers forming an alliance and pooling their audience data, saying he believed "quite a few trading desks" would welcome a more ... of its 300-400 employees in digital. Both men were speaking at a panel session on 'Dealing in Data ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

to marketing success, and now more than ever, data is in the spotlight. Consumers adoption of digital ... through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... and digital media meet, such as UK retargeting specialist Struq and US audience-data exchange BlueKai ...

Channel 4 in 'multimillion' pound data and CRM investment

24 Aug 2011 | by Daniel Farey-Jones

to the appointment of Steve Forde, previously Channel 4's head of digital marketing, in the new CRM-based role ... shifts to digital platforms where feedback on habits can easily be gathered. In May, Abraham said: "We ...

LoveFilm promotes London Zoo's Penguin Beach

27 Jul 2011 | by Sarah Shearman

of digital radio station GaydarRadio s breakfast show . ...

The BR 200 July 2011: The web's most influential bloggers (151-200)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...153 Digital Cortex 2785 154 IAB Blog 2783 ... Digicynic 1832 194 Digital connections 1817 ...

The BR 200 July 2011: The web's most influential bloggers (1-50)

21 Jul 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around...13 Digital Buzz 25354 14 Edward Boches 23585 ...

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