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Digital & Direct brief: East Midlands Trains promotes improved services

East Midlands Trains is to promote its improved rail services and latest timetable in a multichannel marketing campaign through M&C Saatchi and sister direct agency LIDA. The push will initially target existing customers.

Ryanair launches prepaid card

shopping with Miss Selfridge, Laura Ashley, Sky Digital, PC World and Dixons, members can earn up to 20 ...

Ryanair in loyalty push with branded prepaid MasterCard

companies including Miss Selfridge, Sky Digital, PC World and Laura Ashley. Other incentives including a ...

Travelodge hires DCH for web task

Travelodge's relaunch in 2005. The digital account was previously held by Partners Andrews Aldridge, but was moved without a pitch following DCH's merger with Squeeze Digital. In July, the brand announced a ...

Center Parcs turns to Golley Slater Digital to revamp web presence

Digital to redesign its consumer website....Parcs through online media and email. John Kinder, managing director of Golley Slater Digital, said ... for Center Parcs within the major search engine results." Golley Slater Digital is working in partnership ...

Publicis lands £20m pan-Euro business from easyJet

agency Publicis Modem, will initially be briefed to create TV, direct marketing and digital work ...

Unopened direct mail rates fall in 2008

. With digital print, such insights can easily be fed into the production run. 'Consumers take about three ...

Marketing's Top 100 Direct Mail advertisers 2008

alternatives'. Ian Cruickshank, head of direct and digital at Billington Cartmell, echoes Allan's view ... David Laybourne, managing director at REAL Digital. 'While some organisations are starting to recognise ...

Paul Kaye stars as rogue trader in Holiday Extras viral

-fareast-language:#0400; mso-bidi-language:#0400;} The 90 second clip was created by Flame Digital and marks ... to the viral, Flame Digital has also created a bespoke page for Seamus Murphy's car park on the Holiday ... of Flame Digital, added: "The Holiday Extras viral has been a fantastic first project for the viral ...

Billington Cartmell lands First Choice

Cruickshank, Head of Direct and Digital at Billington Cartmell, said: "We are delighted to be working ...

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