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Petplan launches 12 Days of Christmas campaign

LONDON - Digital marketing agency Pancentric has created a 12 Days of Christmas campaign for pet

LBi and Tequila\ share £4m Electrolux DM account

The electrical appliance manufacturer awarded all of its digital and eCRM work to LBi, with Tequila\ picking up the experiential part of the account, after a pitch that also included Lowe and Rapp. Electrolux called a review of the account in September, with the process led by Agency Assessments ...

Digital & Direct brief: Puresse campaign launch

Ambi Pur is launching a campaign for Puresse, an allergen-reduced air freshener. The work, by Geronimo, will target mothers through sample packs and mailings.

Weight Watchers turns to Gecko to streamline campaign management

part in making our seasonal marketing campaigns in 2009 a success." Gecko is a digital campaign ...

Opinion: Privacy - self regulation or imposed legislation?

and addresses, our new integrated marketing environment is now producing issues for digital marketers that off ...

Lavazza launches saucy 2009 calendar

, outdoor and digital media, breaking at the end of October and will also promote Lavazza's new capsule ...

McCann Erickson Manchester takes Flying Brands digital account

LONDON - McCann Erickson Communication House, Manchester, has been appointed digital media agency...'s that demonstrates the strengths and capabilities of our digital offering. "Our knowledge of online retailing is getting stronger by the day and we are dedicated to helping Flying Brands capitalise digitally ...

Unopened direct mail rates fall in 2008

. With digital print, such insights can easily be fed into the production run. 'Consumers take about three ...

Marketing's Top 100 Direct Mail advertisers 2008

alternatives'. Ian Cruickshank, head of direct and digital at Billington Cartmell, echoes Allan's view ... David Laybourne, managing director at REAL Digital. 'While some organisations are starting to recognise ...

Digital & Direct brief: Go-Cat to run promotional campaign

Go-Cat, the Nestle Purina dry cat-food brand, is set to run a promotional campaign, created by Billington Cartmell, in which 100 £1000 cheques will be hidden in packs.

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