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NEW MEDIA: Beenz.com hires Lowe for direct push

24 Jun 1999 | by RUSSELL GOLDSMITH, Joint managing direc

in the whole area of digital marketing. In terms of importance it s high on the agenda. The web ...

STOP PRESS

24 Jun 1999 | by STEVE BELL

is looking for an advertising agency. The company is trialling a digital interactive TV service, offering ...

CWC puts pounds 20m into ad drive for digital TV launch

17 Jun 1999 | by LISA CAMPBELL

Cable & Wireless Communications is to plough pounds 20m into the rollout of its digital service...Cable More than just TV . A blue digital D identity has been created by Nucleus and will be used across all literature, including DM to existing customers which will be handled by Rapier. Joshua has been appointed to handle an acquisition campaign The company is offering a choice ...

Briefs

10 Jun 1999 | by ANNE-MARIE CRAWFORD

digital TV, yet almost a quarter claim they are highly likely to convert to SkyDigital on the strength ... similar number say they are going to wait for cable digital. These are among the findings from CIA ...

Stop Press

10 Jun 1999 | by LUCY BARRETT

Guide and Sky Digital TV Guide, are to be relaunched as one magazine with two editions. The new ... digital satellite TV viewers will be able to track share price movements from their armchairs, following ...

POP: Innovation wins space in stores - Many companies are making a greater effort with their point of purchase. David Murphy looks at the innovative strategies of some of the main players

03 Jun 1999 | by DAVID MURPHY

. Tackling new technology As new technologies such as digital television, DVD (Digital Versatile ...

DIRECT MARKETING: Can integration offer the best in DM? - Integrated or specialist, the key role of DM today demands clear client input. Anna Clarke reports

03 Jun 1999 | by ANNA CLARKE

in the marketing mix. As digital TV delivers smaller, more specialist audiences, tighter targeting techniques ...

DIRECT MARKETING: Getting inside a shopper’s mind - Direct marketers are working out how and why consumers arrive at decisions, in order to satisfy their needs. Emily Booth reports

03 Jun 1999 | by EMILY BOOTH

; digital television will be an increasingly important data collection tool of the future. Pros ...

 

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