Search results for "Digital

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DIRECT: REVIEW - IN ASSOCIATION WITH ROYAL MAIL

26 Mar 1999 | by MICHAEL CAVERS

was as entertaining as the visual treatment. The gatefold ad in the Sky TV Guide demonstrates how Sky Digital ... : WWAV Rapp Collins Copywriter: Richard Mitchell Art director: Neil Redding SKY DIGITAL Brief: Demonstrate Sky Digital s superior choice of programming Agency: Archibald Ingall Stretton Copywriter ...

Cable giant to publish titles via interactive TV

18 Mar 1999 | by LISA CAMPBELL

-internet service and then via digital cable and digital terrestrial television. Until now the television ...

begun using information technology. Fran Littlewood reports on the industry’s new digital love

11 Mar 1999 | by FRAN LITTLEWOOD

Information technology has now become the primary marketing tool, according to London software research company Softworld - and this is quite a turn around in an environment historically reluctant to embrace technology.

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - Lack of staff is biggest worry/Marketing asked DM agencies what they saw as the main issues facing them - the results reflect the sector’s ongoing prosperity

11 Mar 1999 | by KAREN FLETCHER

, that direct marketing needs to get its hands on digital marketing , because the opportunities are really ...

TOP 80 DIRECT MARKETING AGENCIES 1999: DM LEAGUE TABLES - DM sector charges on/It was another good year for the DM industry, marked as much by client-driven mergers as the arrival of advertising agencies’ direct spin-offs. Ken Gofton analyses the

11 Mar 1999 | by KEN GOFTON

, digital technology, and so on. Agencies need to understand all the tools in the toolbox. Until ...

DIRECT NEWS: STH hires Searson to boost online potential

05 Mar 1999 | by CLAIRE COZENS

the agency towards greater activity in new media, including online marketing and interactive digital TV ... and it firmly believes that the marketing opportunities in the digital area are enormous. Chris Arnold ...

 

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