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equal exposure across print, digital and social channels. Portas, founded in 1997 by retail expert ...
PHA has been briefed to promote the ladies fashion and homeware range, which is aimed at the over-40s, across traditional and digital media channels, press events and to secure celebrity endorsement for the range. Kaleidoscope offline marketing manager Claire Hodgson said: PHA understands the needs of our ...
The price comparison website has launched the hunt, having brought in Cake for the brief in 2009. It is understood that the company is midway through the process, having put out an RFP in recent weeks, with digital work a strong area of focus. Sharon Flaherty, head of PR and content at Confused.com, said: I ...
digital brief which it retains. Michelle Charles, head of PR and social at Cake, said: We ve had a ...
The company, whose toys include Swingball and Pillow Pets, has drafted in the agency for retained work. Threepipe replaces incumbent Mi-Comms PR. It will run campaigns across traditional and digital media. A key thrust of the work will be to create retail-led marketing promotions that offer fully ...
stores had been too slow to adapt to the digital world. But there were discrepancies in the figures ...
chain - e-commerce and digital media - informed the world of its move to intensive care. HMV hijack ... blamed HMV's demise on the chain's late adoption of digital and social media, something this particular ... -channel and digital elements to a retail strategy, as part of an integrated campaign.' Amanda Callaghan, public ...
new digital website which will allow you to see exactly how we're getting on with ensuring ...
(@hmvtweets) January 31, 2013 OPINION: Pete Sigrist, managing director of 33 Digital According ...
, Sauven said that currently the quality and quantity of use of social media and digital among campaigning ...
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