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PR LEAGUE TABLES: PR makes its way to IT boardrooms - PR companies specialising in information technology have become the industry’s fastest growers yet they must not lose sight of their core activity - good press relations

on consumer new media - the internet, of course, DVD, interactive entertainment, and digital TV ...

PR LEAGUE TABLES: Consumer enjoys continued growth - Despite continued debate about the role of evaluation, the value and influence of consumer PR is increasingly widely recognised

and digital TV will allow public relations to refine its targeting more and more accurately. The industry ...

Stop Press

regarding direct marketing. Johnson s interests in digital interactive television through Open. ...

STOP PRESS: Harvard beats two to Teletext digital account

Teletext has hired Harvard PR to promote its new digital service (PR Week, 23 April). The agency...Teletext has hired Harvard PR to promote its new digital service (PR Week, 23 April). The agency won the six-figure consumer account last week following a three-way pitch against Rosalyn Palmer PR and Propeller Marketing Communications. To date, Teletext s PR has been handled in-house. ...

FOCUS: BROADCAST PR - Tune in to the sound of radio PR/Radio has not traditionally been a hunting ground for PR campaigns. But with the sharp recent increase in numbers of commercial on-air stations, clients are discovering broadcast PR to be increasingly

coverage when selling its videos into stores. DEEP IMPACT: DIGITAL IS COMING While digital television has already made its mark on UK broadcast audiences, it is only now that digital radio is about to have an impact. The advantages of digital radio are clear - it offers better clarity ...

Telewest rejigs PR after Hood leaves

and analysis at On Digital. Hood will provide communication services to companies undertaking public ...

 

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