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Corporate PR: Why Murdoch needs the love of the public - Sky’s digital service has been

to its new digital service; 350,000 subscribers since its October launch. The City, too ... digital one, and as it seeks to assure the regulatory authorities that its bid for Manchester United ... you, the viewer, to choose. And so a pounds 7 million marketing campaign for its digital ...

STOP PRESS: Encyclopaedia Britannica hires Larkspur

Encyclopaedia Britannica has hired Larskpur to promote its move into digital technology...Encyclopaedia Britannica has hired Larskpur to promote its move into digital technology and promote its redesigned corporate identity. The project account was won two weeks ago without a pitch and carries a budget of pounds 75,000 over two months. Larkspur s will promote an event in March to unveil ...

MEDIA: Sky has pulled far ahead of the field in the digital race

unveiling half-yearly results last week, that its digital satellite launch is off to the fastest of starts...unveiling half-yearly results last week, that its digital satellite launch is off to the fastest of starts ... to the Financial Times of the highly price-sensitive information about the larger than anticipated digital ... digital as a consumer product, is about to change into focused selling. Already by January ...

Compaq boosts team with chief

and the US following its merger with fellow computer company Digital....in Europe and the US following its merger with fellow computer company Digital. In Europe, Compaq ... week with the arrival of PR manager Simon Jones. Compaq merged with Digital last year and computer company Tandem in 1997. Following the Digital merger, its number of staff in Europe has ...

MEDIA: In brief - Autumn unveiling for Invest TV

A TV channel devoted to personal finance, Invest TV, is to launch on digital and other platforms...A TV channel devoted to personal finance, Invest TV, is to launch on digital and other platforms this autumn for an initial three hours every weekday. The new channel is a joint venture between post-production and transmission facilities group TSI and venture capital company Pacific Investments. Ed Hall, formerly managing ...

Consolidated beats three to DVD work

digital video discs (DVDs) to the British public....Consolidated Communications has picked up the consumer account for a generic campaign to promote digital video discs (DVDs) to the British public. Consolidated won the account, which carries ... from conventional VHS machines to the new digital format. DVDs allow viewers higher quality ...

 

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