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It is time for PR to reclaim digital comms

16 May 2013 | by Alec Mattinson

the digital war....According to Pearlfinders, PR agencies have begun to win back work from specialist digital ... - just this week PRWeek has reported on a digital-centric tourism brief for South Africa and a National Lottery PR pitch that specifies the need for digital expertise. It is certainly no secret that building ...

Financial PR has adapted to survive

12 Apr 2013 | by Anthony Hilton

, boardroom strategic comms counsel; financial and transaction comms, analogue, digital and social media ...

The challenge of communicating welfare reform

20 Mar 2013 | by Polly Cziok

council offices seeking help and advice. In areas of deprivation, where digital exclusion affects ...

PR is still playing catch-up on data use

14 Mar 2013 | by Alec Mattinson

(hopefully) up-to-date media distribution lists. There is no doubt that digital has changed the game ... from, among others, TaxPayers' Alliance co-founder Matthew Elliott and ex-Labour digital guru Jag Singh ... challenge. The explosion of digital has opened up a vast array of consumer engagement possibilities ...

Using the commercial power of the web

08 Mar 2013 | by Julia Corkey

There is hardly a council in the land that now does not proclaim itself an evangelist of digital...resident is no digital slouch. The challenge for us is how we present services to them in an attractive ...

The Post Office can fortify the high street

07 Mar 2013 | by Mark Davies

and imagination - including embracing the digital revolution - the Post Office as part of the high street ... thrive. We are changing quickly to meet the needs of the digital age. Branches are being transformed ...

Passion outweighs profits in new era

22 Feb 2013 | by James Watt

to be done'. With the mass adoption of digital media, the tectonic shifts in print and broadcast media ...

A battle to balance growth with costs

07 Feb 2013 | by Alec Mattinson

Lord Chadlington's group explained its 2012 revenues have come under pressure, but that it expected a double-digit rise in profits over the previous year due to 'rigorous action' on costs ... Top 150 Consultancies figures pointed to a buoyant industry - high single-digit income growth ...

John Shewell: Stepping up to the challenge of digital

29 Jan 2013 | by John Shewell

the opportunities that digital technologies present to improve engagement and reputation. Brighton Hove City Council has been one of the few at the forefront of driving forward the digital agenda in local government ... estimated that UK plc could have generated 63billion in 2011 through better use of digital technology ...

The public service comms challenge

16 Jan 2013 | by Alex Aiken

on success, celebrate the many things we do well, but change further to meet global, democratic and digital ... as is the new procurement framework for government contracts. To meet the digital challenge I will be seeking ideas on how all campaigns can be integrated across traditional and digital media. Initiatives like ...

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