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Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady....The summer riots provided an unexpected boost for digital billboards. Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV images of people who had run amok ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor ...
is not lost. We asked Scott Gallacher, chairman of The Marketing Society Digital Network and an adviser ... performance Scott Gallacher, chairman, The Marketing Society Digital Network In online what you do ... rearguard position on desktop (it still grew by 2% last year). Most successful digital brands require a ...
We7, the digital music service, is relaunching this week, in an attempt to broaden its appeal to a...purely subscription-based service. However, We7 is aiming to attract a younger 'digital-savvy' audience, which it claims demands digital music for free. EXPERT COMMENT - PAUL ARMSTRONG, HEAD ...
at any time. Like Google and many other pureplay digital companies, it obsesses about the data generated ... Walmsley is a digital pluralist 30 SECONDS ON ... THE PORSCHE 911 - The 911 was introduced on 11 ...
. The activity will be promoted in a South East-focused print, outdoor and digital ad campaign, by McCann London ...
the creation of a microsite showcasing the car. The SX4 press and digital campaign runs from tomorrow ...
. At Ogilvy he will report to John Bell, managing director of Ogilvy's 360 Digital Influence practice. Bell ...
With the digital landscape evolving so rapidly, the IAB has themed its seventh annual conference around exploring brand new frontiers. It will kick off with presentations from Brittin and entrepreneur, Ola Ahlvarsson, before Klein, Smirnoff's vice-president of content, digital and communications ...
% of its digital spend to Facebook initiatives. In the UK, lobbying groups have accused drinks brands ...
-winning work and maps out the current and future digital landscape.
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