Search results for "Digital

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Virgin Media launches multimedia campaign for TiVo

30 Jun 2011 | by Maisie McCabe

The ad campaign, created by DDB UK and first revealed in Campaign last week , includes TV, digital, print, retail, experiential and social media, and aims to highlight the "positive reception" the Virgin Media TiVo set-top box service has enjoyed since it launched in December 2010. From Saturday (2 ...

Google and Heineken sign digital ad agreement

30 Jun 2011 | by Ben Bold

Google has signed a ground-breaking deal with Heineken to collaborate on digital advertising

Lucy Pinder stars in new Lynx digital games

30 Jun 2011 | by Oliver Luft

The games, created by direct and digital agency TMW, are named Pindering , which allows players take control of the model in an array of situations, and Ctrl X , in which she removes articles ... . "This digital element forms part of a fully integrated campaign that will reinforce our core brand ...

Radisson Edwardian launches location-based deal

29 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

Radisson Edwardian, the hotel group, has partnered with Foursquare and Facebook to launch a digital...The scheme, created by digital agency I Spy, is called "Check-in, check out later" and allows consumers to check out of their hotel room two hours after the normal time. Consumers can check-in to one of 12 Radisson Edwardian hotels in Manchester and London through Facebook Places and Foursquare. Once ...

Digital learns to play a new role: Roundtable discussion

29 Jun 2011 | by Stuart Derrick

their digital lives. Stuart Derrick reports on the new challenges....For a long time, digital has been the Jose Mourinho of the marketing mix - the charismatic "special ... "get it". The latest Campaign digital roundtable has confirmed that those days are over. All the participants agree: digital has grown up and is now an intrinsic part of the way organisations operate. So ...

Chelsea FC in hunt for digital agency

29 Jun 2011 | by Sara Kimberley

Chelsea Football Club is looking for a digital agency to create a fantasy football competition....professional football players against rivals. The club does not currently have a dedicated digital agency, handling any digital activity in-house. In the past, it has worked with its shirt sponsor Samsung s agency ...

Sorrell tangles with old 'frenemy' Google over data

29 Jun 2011 | by Daniel Farey-Jones

Faun, was: "Who is WPP s biggest frenemy in digital Google, Facebook or the guy in a shed ...

MBA: Proof vs Social Ridicule

29 Jun 2011 | by Robin Garton and James Devon, MBA

Socially led digital advertising can be risky for clients, so providing evidence it works.... The only one that hasn't is the new breed of digital campaign, which, rather problematically for those ... to get socially led digital campaigns to Schopenhauer's third stage because there's so much misinformation about their effectiveness. Traditional media, including established digital communications ...

Running just to stand still

29 Jun 2011 | by Suzanne Bidlake

The speed of digital leaves many businesses in its wake. Agencies must act on ideas more quickly...director at SapientNitro. His insight that we all now live a totally immersive digital existence ... . The (digital) world our children are growing up in is instilling in them a digital instinct. That's the thing that's really new. We grown-ups might be able to fathom how to make digital technology work for us ...

Elvis: Press Refresh

29 Jun 2011 | by Richard Neville, Elvis

As the digital landscape and the tools that it offers keep evolving, so must a brand's marketing...our little digits to the bone trying to keep up. As an endless barrage of digital innovations brighten ... with this, we are well into the digital revolution. Digital has grown out of a service economy, and accelerated its growth. The digital revolution and developed service economies go hand ...

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