FACT: Multi-channel customers are more profitable!
25 Feb 2011 | by Cassandra Faria, Omniture Marketing
. And thanks to the world of digital, we can now collect more data about our customers than ever before ...
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The Financial Times and The Wall Street Journal claim the $1.2bn Digital Growth Fund recently launched by the investment bank is also interested in taking a stake in social games firm Zynga. Twitter has recently been the subject of speculation about a possible sale to either Facebook or Google ...
. And thanks to the world of digital, we can now collect more data about our customers than ever before ...
Each week Campaign publishes the agency new business rankings across the creative, media, digital and direct marketing sectors. The attached table ranks agencies according to how much business they bring in as well as any accounts they loose. It shows the cumulative totals for new business wins during the year ...
at business publisher Centaur and Progressive Digital Media. Mann will work alongside the rest ...
for handling the digital and direct marketing activity for the brand, focusing mainly on promoting ...
for building the agency's ability to create work "with digital and social media at its centre". Gordon ... the scope of digital." Agency Republic replaced Gordon-Rogers earlier this month by rehiring the WCRS Co digital creative director Alistair Campbell as its executive creative director. ...
the team s expanded remit. Colleen Kearney, digital commercial director at Turner Media Innovations ... , and we re looking forward to yielding additional growth in our digital revenue." The move is evidence ...
Unilever deodorant Lynx is to launch digital activity by TMW featuring model Kelly Brook, as part...Brook will star in a new digital game, Fallen Angel , which will challenge brand devotees to see if they have what it takes to tempt her Arch Angel character down from heaven. By competing in various tasks ... opportunities to engage with its audience in an innovative and creative way and, as the digital age is upon us ...
Libertine, which handles BaByliss advertising account, was awarded the account without a pitch. The agency has worked with BaByliss since 2000 when it won its 3m advertising account following a three-way pitch handled by Agency Assessments. BaByliss has worked with a number of digital agencies ...
at then end reads; Thanks a million. Floris Cobelens, manager global Heineken digital media, said: "Whilst no one can claim today they are mastering the digital revolution, we at Heineken are ahead of the pack ...