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CAMPAIGN INTERACTIVE: PERSPECTIVE

30 Apr 1999 | by JOHN OWEN, Tel: 0181-267 4894 E-mail:

Of the many changes that digital technology will bring to the advertising industry, one...Of the many changes that digital technology will bring to the advertising industry, one ... with the creative agency is still a higher priority than that with the media agency. Digital could change ... - is fragmenting - at a frightening rate in the digital world. Just look at the internet. Picking the right media ...

Western International in alliance with i-level

30 Apr 1999 | by JOHN OWEN

Walmsley, the former Bartle Bogle Hegarty head of digital media; and Craig Wilkie, the co ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH TIM HAYWARD

30 Apr 1999 | by TIM HAYWARD, a senior consultant at HHC

Digireels internet front-end. Digital delivery of content and complex database searching are core benefits ...

ONdigital fills top post in drive for new subscribers

29 Apr 1999 | by ANNE-MARIE CRAWFORD

ONdigital, the digital terrestrial TV operator, has appointed its first marketing director...ONdigital, the digital terrestrial TV operator, has appointed its first marketing director to spearhead its subscription battle with rival operator Sky Digital. Guy Laurence joins next month from Planet Hollywood, where he is currently executive vice-president of marketing for Europe ...

Direct marketing - Why mail order is a better bet - Despite the hype, the future of home shopping may not only be online. Lexie Goddard reports on the advent of contemporary catalogue formats and a preference for print

29 Apr 1999 | by LEXIE GODDARD

director. Ellis-Brown is confident the catalogue market will not only survive the digital TV revolution ... are embracing the enemy and diving into digital. Littlewoods Home Shopping was one of the first to sign ... Supermarket Direct. However, it too has joined Open and is betting on digital TV rather than catalogues ...

Booth quits Sky for new media role

29 Apr 1999 | by ANNE-MARIE CRAWFORD

to oversee the launch of its digital service. He arrived from News Corp s pay-TV business in Japan ...

Internet: Going beyond the banner ad - Banner ads have brought the big advertisers to the net, but it’s ’rich’ media that will keep users’ interest, writes Matthew Reed

29 Apr 1999 | by MATTHEW REED

- with other media maybe only one in ten is interested, adds Flynn. A study by Wired Digital ... , says Rob Noss, director of digital media at new media agency MindShare Digital. The key split ...

Fox Kids PR head quits for publicity position at BBC

23 Apr 1999 | by JULIETTE GARSIDE

for the broadcaster s digital and on-line channels....for the broadcaster s digital and on-line channels. Bourne will be one of nine publicity commissioners ... for digital channels BBC Choice, BBC Knowledge - a learning channel which launches in June - and BBC Online ... will be responsible for publicity for further digital channel launches as they arise. Fox Kids does ...

FORUM: Can the tabloids lead the net’s big leap forward? - As an advertising medium, the internet is no more than a loose change magnet It took just pounds 15 million last year. The Sun and The Mirror could be about to change that with their new f

23 Apr 1999 | by ALASDAIR REID

digital phone directory to search the web for you. No - ic24.co.uk is a portal site that promises to give...as a digital phone directory to search the web for you. No - ic24.co.uk is a portal site ... all, is not in the UK. Jane Ostler, the managing partner of MindShare Digital, says online ...

Online start-up lands Yell account

23 Apr 1999 | by JOHN OWEN

on the internet on their clients behalf. i-level is run by Charlie Dobres, the former head of Lowe Digital and general secretary of the Internet Advertising Bureau; Andrew Walmsley, who has quit as head of digital ...

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