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Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

, Global marketing manager, Bacardi We hear all too often that the explosion of the digital world means ...

Add pizza to your monthly phone bill with Pizza Hut delivery app

04 Nov 2009 | by Jacquie Bowser

, marketing manager of digital at Pizza Hut, said: "We are always looking at new and innovative ways ...

Beers' big TV switch-off

29 Sep 2009 | by Gemma Charles

- scale outdoor sites, this combined with the more innovative digital out-of-home media and targeted press ...

Youth marketing: four trends in reaching the CyberGens

22 Sep 2009 | by David Benady

above-the-line TV campaigns and digital was an afterthought. Now, the situation is very different. We ... , launched the purehmv loyalty scheme and next-generation stores and is developing its digital offer with 7digital. Prinz Pinakatt group interactive marketing manager for Europe, Coca-Cola Online ...

APG Creative Strategy Awards - Johnnie Walker 'keep walking' by BBH Asia

18 Aug 2009

digital, but used non-interactive video content driven by good old-media values like storytelling ...

Initiative wins €20 million Diageo Ireland media

17 Aug 2009 | by Ian Darby

, a winning integrated approach to digital and showed how their research tools could help us improve ...

Nokia links with Pepsi for 'Comes with Music' on-pack promotion

14 Jul 2009 | by Fiona Ramsay

-of-sale and digital marketing by Nokia and Pepsi. Bosman said Nokia was partnering with brands with interesting ...

Ocado becomes first online grocer to launch iPhone app

08 Jul 2009 | by Jacquie Bowser

available on several digital platforms." The application, which is also available on the iPod Touch ...

Coca-Cola launches first national ad campaign for Glaceau Vitaminwater

15 Jun 2009 | by Joe Thomas

The cheeky outdoor campaign will run at numerous locations including the largest digital screen ... of yawn,' and do every one under the sun.' There will also be a digital outdoor push where technology ... outdoor digital advertising campaign to date. Coca-Cola purchased the brand four years ago and launched ...

Sky rolls out first green-button ads

02 Jun 2009 | by Fiona Ramsay

to a lack of space on the Sky digital platform. ...

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