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The Work: New Campaigns - UK

, head of digital, Argos Brief: Raise awareness of the Argos brand among people who do not currently ... digital campaign for Argos to promote its range of 80s themed toys and increase sales over the Christmas ...

The Work: Private view

Integration is an interesting word. Time was it meant "to bring all parts together, to make whole". These days, it's more likely to mean "get your digital ideas out for the lads". In fact, integration's success depends on the strength of the golden thread. The golden thread holds the ideas from all ...

Digital News: Coca-Cola eyes digital specialist

Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it seeks to divert a bigger share of its £30m UK media budget ... -Cola is also believed to be close to naming a European head of digital for a similar role on the Continent. ...

The Work: New campaigns - UK

. The three-dimensional "human balls" were created using digital characters. A life-size rig was constructed ...

The Work: New campaigns - UK

digital children's channel, CBBC. In July, the public broadcaster reported significant growth in audience ...

Mediaedge:cia picks up £5m Coca-Cola job

at children. Capri-Sun has also increased its online activity and recently rolled out a digital campaign ...

C4 chairman Johnson buys stake in Patisserie Valerie

until 2010, during which time he will oversee its attempts to move into digital radio and negotiations with the government for financial help during the digital switchover. Johnson started his career in advertising ...

Music: Move with the music

to use their tracks on digital outlets and benefit through association..... The digital revolution means advertisers can make music from their commercials work harder than ever ... in on the digital music act. Some of the best examples of the brand-band connection are big-name signings ... costly. Another important issue is timing. Despite the relative speed of setting up digital services ...

Walker Media resigns its Coca-Cola business

the account at a time when it is focused on an internal digital repositioning, after capturing the £70m ... new business as it staffs up on the digital side and beds in Barclays. With the finishing touches now being put on digital arm Walker-i, that phase looks to be nearing an end. Last week, Walker ...

Virgin Radio delivers digital audience to Red Bull

LONDON - Virgin Radio is using its online strength and digital spin-off Virgin Radio Xtreme to help

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