08 Dec 2006
, head of digital, Argos
Brief: Raise awareness of the Argos brand among people who do not
currently ...
digital campaign for Argos to promote
its range of 80s themed toys and increase sales over the Christmas ...
01 Dec 2006
Integration is an interesting word. Time was it meant "to bring all parts together, to make whole". These
days, it's more likely to mean "get your digital ideas out for the
lads". In fact, integration's success depends on the strength of the golden
thread. The golden thread holds the ideas from all ...
15 Nov 2006
Coca-Cola is to appoint its first UK digital evangelist, signalling its commitment to expanding...will champion digital within Coca-Cola, as it
seeks to divert a bigger share of its £30m UK media budget ...
-Cola is also believed to be close to naming a European head of
digital for a similar role on the Continent. ...
27 Oct 2006
. The three-dimensional "human balls" were created using digital
characters. A life-size rig was constructed ...
06 Oct 2006
digital children's
channel, CBBC. In July, the public broadcaster reported significant
growth in audience ...
29 Sep 2006
| by Darren Davidson
at children. Capri-Sun has also increased its online activity and recently rolled out
a digital campaign ...
20 Sep 2006
| by by Jennifer Whitehead
until 2010, during which time he will oversee its attempts to move into digital radio and negotiations with the government for financial help during the digital switchover.
Johnson started his career in advertising ...
15 Sep 2006
| by Pippa Considine
to use their tracks on digital outlets and benefit through association..... The digital revolution means advertisers can make music from their
commercials work harder than ever ...
in on the digital music act.
Some of the best examples of the brand-band connection are big-name
signings ...
costly. Another important issue is timing. Despite the relative speed of setting
up digital services ...
30 Aug 2006
| by by Kevin Johns
the account at a time when it is focused on an internal digital repositioning, after capturing the £70m ...
new business as it staffs up on the digital side and beds in Barclays. With the finishing touches now being put on digital arm Walker-i, that phase looks to be nearing an end.
Last week, Walker ...
LONDON - Virgin Radio is using its online strength and digital spin-off Virgin Radio Xtreme to help