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McCann-Erickson in advertising deal with cable giant Cox

19 Jul 2002 | by Staff,

, will look at developing new advertising opportunities for broadband digital video. Billy Farina, vice ... FreeZone service, which gives digital cable subscribers access to an advertising-supported video ... conceived by UM Futures, the Universal McCann digital television unit. Mitch Oscar, senior vice ...

Unilever signs £320m ITV deal in UK's biggest media contract

27 May 2002 | by Jennifer Whitehead,

of their investment in the disastrous ITV Digital. The Unilever deal is unprecedented in both the spend ...

Celebrity advertising campaigns boost press coverage

17 Apr 2002 | by Claire Billings,

Digital, which despite advertising a nearly collapsed service has won widespread popularity. In seventh ...

Worthington ends £4m cup sponsorship

03 Apr 2002 | by Mark Kleinman and Daniel Rogers,

competition. The decision comes as the football body's dispute with ITV Digital continues....further blow to the league, which is fighting tooth and nail with ITV Digital's owners Carlton ... League and Worthington Cup matches. Although Worthington's withdrawal is unrelated to the ITV Digital ... . The league and ITV Digital were still at loggerheads as Marketing went to press. The league denied it would ...

Al Jazeera suffers as advertisers boycott station

19 Feb 2002 | by James Ratcliff,

, in conjunction with its move into the digital market, has triggered a massive ratings boost for the Arabic ...

 

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