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Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to find a ...
The Wrigley-owned 5 Gum has relaunched in the UK with an integrated campaign. The work, which was created by Billington Cartmell, spans outdoor, print and digital formats, as well as graffiti sites and in-store activity. The campaign invites people to try 5 Gum s core flavours watermelon and spearmint ...
of clients; and the social media specialist TBG Digital which claims to be the largest Twitter agency ...
, press and digital during May and June. Up to 60% of the campaign will be weather-dependent, with other ... , to target consumers when the weather is best. The digital and social media campaign will also use geographic ... ad will air around family programming on ITV, Channel 4, Channel 5 and on digital channels, with a 40 ...
Enter, the agency formerly known as HMDG, has won the creative brief to create an ad campaign with TV, press, print, digital and in-store and within the on-trade, display and branding. The launch ... Media will handle a media planning and buying campaign worth 5m across above-the-line media, digital ...
. It is part of Lucozade s Yes campaign and will be supported by outdoor, press, digital and in ...
Me app by BETC Digital and B-Reel that uses facial-recognition software to reveal people s "baby ...
, with annual revenues nearing 1 billion. Almost a fifth of these revenues were generated by digital screens ... consider ourselves ahead of the game in terms of digital screens." He adds for good measure: "When you ...
Finlandia vodka has unveiled a global campaign by Wieden Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia ...
. ( Media Week ) OMD UK has hired Channel 4 's digital lead, Carl Read , as the new head of digital ... . ( PR Week ) The Royal Mail 's head of digital communications and communications planning Abby ...
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