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Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

-dancing "dynamic, digital magazine" (Marketing, 14 November). Editing of a different sort put PR agency ...

Most read stories in advertising, marketing, media and PR (28 Oct - 3 Nov 2012)

. (PRWeek, Wednesday 31 October) Lloyds looks to build digital agency roster : Lloyds Banking Group has called a review of its digital business as it looks to beef up its roster. (Campaign, Thursday 1 ...

Trading places: this week's people moves

of Direct and Digital Marketing (IDM) as CEO on 5 November. ( Campaign ) Marketing Silvia Lagnado ...

Trading places: this week's people moves

, former head of future and digital media advertising at Channel 4 , as its new commercial director ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

of these deals through digital and experiential activity. Outdoor film screenings in partnership with brands ... and clips across digital channels, free from the burden of overprotective film studios. Not every brand ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

the edge of space. ( Campaign , Monday 15 October) Jouning maps out Cond Nast's digital future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital ... seems staggering that in the digital, social age companies feel they can communicate effectively without ...

Trading places: this week's people moves

has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across...journalist turned entrepreneur, to the new role of director of digital strategy. ( Media Week) Yahoo ...

Most read stories in advertising, marketing, media and PR (30 Sep - 6 Oct 2012)

Michael Bloomberg put his name to the proclamation that cites a strong tech community, digital growth and the goal of being the world s premier digital city. ( The Wall : Wednesday 3 October) Twitter teams up ... ) BrandMAX 2012: Social is not a marketing play says Barclaycard digital director - Social media is "not ...

Guinness launches 'cloud' TV campaign

The campaign, 'Cloud', created by AMV BBDO, will run across digital and social media from today (2 October), with TV, cinema and print launching on 4 October, and forms part of the brand 'Made Of More ... , Guinness Europe launched a digital campaign to promote the way it is rewarding consumers for drinking "the ...

Organix launches media account review

year with a campaign created by DLKW Lowe. It has also previously allocated spend towards digital media ...

 

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