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Arif Durrani: Amscreen captures our attention outdoor

18 Apr 2013 | by Arif Durrani

, with annual revenues nearing 1 billion. Almost a fifth of these revenues were generated by digital screens ... consider ourselves ahead of the game in terms of digital screens." He adds for good measure: "When you ...

CREATIVE STRATEGY: A bit nutty - that's what makes Cadbury's campaign so sweet

16 Sep 2010 | by Simon Kershaw

. Cadbury is already well out of the blocks. I first spotted the 'Spots v Stripes' campaign on digital ...

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

, Global marketing manager, Bacardi We hear all too often that the explosion of the digital world means ...

Opinion: The Marketing Society Forum - Should food brands curtail digital content that appeals

31 Oct 2007

, it's about being strategic. Brands need to be close enough to the digital channels to figure out ... channels to listen intently, build customer insights and, from that, refine their digital implementations ... plays an active role in helping to steer appropriate messages about food and health. Digital ...

 

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