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Digital & Direct: Campo Viejo in digital first

Campo Viejo, the wine brand owned by Pernod Ricard, is launching its first online activity, which features a character called 'Pablo' who emphasises the brand's Spanish roots.

Digital & Direct brief: Quick Response codes trial by Pepsi UK

Pepsi UK is trialling Quick Response codes on cans of Pepsi, Pepsi Max and Diet Pepsi. Consumers can use the codes to access Pepsi marketing content by photographing the code panel using their mobile. They are then automatically directed to a Pepsi microsite developed by Graphico.

Interview with McDonald's chief marketing officer opens Virtual Fair

Visitors can take a virtual tour of the site and watch specialists discussing key areas of marketing techniques such as search marketing, digital video ads, online search panels, affiliate marketing, mobile marketing, design, marketing consultancy, ethnic marketing and sponsorship. The keynote speaker ...

Sainsbury's launches 'bag reminder' text scheme

The initiative, developed in conjunction with digital agency AKQA, enables customers to sign up to receive a weekly 'bag reminder' SMS by texting the usual time and day of their visit to 63838. Sainsbury's has also begun the process of removing free carrier bags from sight at check-outs in stores, although ...

Channel 4 offers food ad subsidies

digital spend. The discrepancy highlights a shift away from broadcast ad campaigns toward more integrated ...

Digital & Direct: Turkey brand in web drive

Bernard Matthews Farms is launching a digital ad campaign this week in support of its above...The online campaign, created by Momentum Manchester, coincides with a relaunch of Bernard Matthews' corporate and consumer websites, which reposition the company as a champion of British agriculture and place a greater focus on its roots. The digital activity, which uses the strapline 'Simple Norfolk ...

Diet Coke to roll out mobile portal

be promoted through ads on mobile virtual network Blyk, and Coca-Cola's digital outdoor poster site at London ...

Digital & Direct brief: Vimto launches online game to mark centenary

Vimto has launched an online game to mark its centenary. The game at Vimtojetski.com challenges players to navigate a jet ski through a purple lagoon, and enter a competition to win a year's supply of the soft drink.

Unilever mounts mobile 'rant' campaign for Peperami

a digital ad campaign to support the feature, using online ads and search optimisation to drive ...

Digital brief: Stella Artois to roll out TV ad

Stella Artois is rolling out a TV ad to promote its 'Le courage' digital campaign. The campaign

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