The move follows Kraft s decision to spin off its North American grocery division from its global snacks business, which was approved by the company s directors earlier this month. Separately, Kraft has also issued an RFI to digital and media agencies ahead of a European review of its digital ...
Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady....The summer riots provided an unexpected boost for digital billboards. Police in Birmingham and Manchester hired vans bearing giant digital screens showing CCTV images of people who had run amok ... delighted'. Picking up pace A more general appraisal of the sector reveals that digital outdoor ...
Coca-Cola has partnered with Yahoo to create a digital fashion channel 'Style it Light' for Coca...The digital channel, which will be hosted within Yahoo's lifestyle property, aims to deliver a "lighter approach" to everyday fashion news and attempts to position the sugar free soft drinks ... and interact with consumers." The launch of the digital channel is part of Coca-Cola's wider 'Love it Light ...
Beck's, the beer brand, has launched an interactive digital outdoor campaign to accompany its Art...As part of the campaign to promote Art Crawl, which hosted a special live event last weekend, passers-by can plug their headphones into digital six-sheet screens across Shoreditch to hear exclusive ... of the brand. "Beck's is always keen to be innovative with its advertising and using our digital sites ...
Bottlegreen, the soft drinks brand, is ramping up its digital activity as it looks to grow its...It has appointed digital specialist the BIO agency to relaunch and rebrand its website for the UK and international markets. Bottlegreen is looking to create a site to reflect its brand positioning as "easy to share, fun and good for you". The brand is also planning to roll out a social media campaign ...
The Big Digital Debate pannel - Who is who Sarah Power, marketing director, Burger King, UK ... whilst at BT was taking to market a digital content micropayments service and given the much lower ... as managing director five years ago, where one of his first tasks was to integrate 25 seasoned digital ...
A selection of images from the Big Digital Debate showing panel members and delegates during...Return to the Big Digital Debate home page ...
The United Kingdom's advertising spend has recorded a double digit rise of 10.7% in the first half...increased in 35 of the 37 countries included, with double digit increases in 26 of those. The report ... of 2010. Europe had an 8% adspend increase for the first six months of 2010, led by double-digit ...
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen..., co-founder and managing director, TSL Digital James Devon , planning director, MBA Suzanne ... chief digital officer, Leo Burnett Katie Streten , head of digital insight, Imagination Martin ... , managing director, O2 Media Howard Scott , digital marketing director, Sequence Matt Dyke , founding ...
Talk about 'digital' and channel-based silos should be things of the past. Organisations need...We wondered what would happen if we banned people from talking about "digital", "social", "viral ... for talking about "digital" and all talk of channel-based silos. Thinking and making in silos prevents us from ... ) at a business' heart. So we say: "Death to digital, all hail marketing." In the progressive ...
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