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Digital brief: Timberland briefs Bazaarvoice

12 Dec 2007

Timberland, the outdoor fashion brand, has briefed Bazaarvoice to add a ratings and reviews section to its website allowing shoppers to share information about products, encourage loyalty and drive sales.

Topshop launches Facebook application

03 Dec 2007 | by Gareth Jones

. The retailer is used its digital channels to provide consumers with content including video podcasts showing ...

Campaign Media Awards 2007: Finalists

23 Nov 2007

Turner Media planner: Lindsay Green Creative agencies: JWT, Digit, Antidote Creative director: Tim ... agencies: Synchronicity (AV), Tea (print), Substance (digital) Creative director: Various Account planner ... director: n/a Media planner: n/a Creative agency: Digit Creative director: n/a Account planner: Lindsay ...

Digital UK chief quits for global role at Nike brand

20 Nov 2007 | by Nicola Clark

LONDON - Ford Ennals, chief executive of Digital UK, the body overseeing the digital switchover...sought to quell disquiet over the timing of his departure, insisting that the digital switchover ... , he added. Ennals will leave the body in February and start at Cole Hann immediately. Digital UK ...

Big brands take up residence at home-shopping channels

20 Nov 2007 | by Nicola Clark

LONDON - The upcoming digital switchover is adding impetus to home-shopping stalwart QVC. Should...-name brands and reaching more customers. With the digital switchover promising an even bigger audience ... with the advent of digital switchover. Despite these challenges, with brands as diverse as Birkenstock, Sanyo ... the medium a chance. With digital audiences set to grow, the number of marketers considering shopping ...

The Work: Private view

09 Nov 2007

photographs of Chairman Ken as we speak. Finally, a digital site for Lacoste (2). Hmm. I can't pretend ... , that can't be right. But this particular "digital experience" does raise an interesting point. All ... encouraged. But only if you have a compelling idea. "Digital" isn't an end in itself, you know. Aw, now ...

The Work: Private view

02 Nov 2007

engaging digital work. See its work on the Nike+ running project that won gold at the Campaign Digital ... like the one they're using on The Guardian posters? DIGITAL CREATIVE - Gavin Gordon-Rogers, executive ... -off recently ... The latest TV ad for British Airways is bland and forgettable, and I hate to diss my digital ...

City Republic: Nike, US interest rates and C4's birthday

31 Oct 2007 | by Stephen Foster

and more aggressive as it fights with ITV and ever more digital channels. The current management of former ...

WPP buys again in China

26 Oct 2007 | by Staff

will be responsible for recruiting digital marketing experts for the agency and offering digital expertise to account ... digital operations. Blast Radius clients include Nike, Whirlpool, Newell Rubbermaid, UnitedHealth Group ...

Digital choice: Denimise the Nation

10 Oct 2007 | by Curtis James, Managing director, Audemos

It was Jeans for Genes Day last week, the annual fundraising event that invites everyone across the UK to jump into their jeans in exchange for a donation to help children with genetic disorders.

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