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Mindshare wins TK Maxx online account

25 Feb 2009 | by Anne Cassidy

in June 2007 after pitching against BLM and MPG. In September last year, GT won the pan-European digital advertising account for TK Maxx. The retailer had previously worked with BLM Quantum, the digital arm of Arena ...

The Week: Advertising news - Kylie ad voted best ever

30 Jan 2009

The poll, which was launched by the cinema advertising sales house Digital Cinema Media, gave voters a choice of ten ads that were chosen by a panel of experts. ...

The World: Singapore - Tribal DDB and PHD win Uniqlo creative and media

16 Jan 2009

Tribal won the business following a competitive pitch against undisclosed agencies, and will now spearhead the clothing brand's integrated marketing, with an extra focus on digital marketing. A spokeswoman said that the agency was awarded the account thanks to its "strong fashion retail experience ...

Annual: Top 10 Digital Ads

12 Dec 2008

be banner ads but these charming spots for Emirates captured quite a few digital hearts this year. Unbranded ... of the landscape, winging viewers digitally to new "undiscovered" destinations. Agency: Lean Mean Fighting ...

The Work: Private View

31 Oct 2008

. Logging on to naturalconfectionery.co.uk (2), I wondered what the digital guys were offering up ... -mail is astounding. I know digital is relatively cheap (cost of this site to client: approximately £50k ... incredibly savvy and can all digitally manipulate their own holiday snaps on a computer anyway. So I ...

The Work: New campaigns - UK

24 Oct 2008

, director of global marketing communications, Sony Ericsson Brief: Create a digital campaign ... Digital Writer: Matt Hallett Art director: Bill Adcock Planner: Michelle Byrne Media agency: Mediaedge:cia Media planner: Stefan Burford Designer: Rob Adderley Exposure: Digital across 42 countries ...

Kickers calls comms planning review

16 Oct 2008 | by Anne Cassidy

" (developed by its previous agency Karmarama) to "meet the Kickers". In April, Kickers launched a digital push, which included paid search, social search and a microsite and was created by the digital ...

The Work: Private View

03 Oct 2008

Recently, an advertising student who'd just graduated with honours from The London College of Communication came to see me. He showed me his portfolio, full of web designs, digital solutions and technical ... decided he must convey." Two Levi's (3) digital/TV ads. Bernbach said: "The best new- business tool ...

The Work: New Campaigns - UK

03 Oct 2008

's overarching proposition of art and music into the digital realm, engaging the target audience over a period ...

The Work: Private View

19 Sep 2008

let's see if this week's work can restore that much-needed feelgood factor. The Digital UK (3 ... , not unsurprisingly, digital. The first spot has a gregarious old bird trying to set up her friend with the wonderful ... 't have the technical expertise of a digital engineer. Hmm. These films do get the message across ...

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