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Freedrinks hires Enter and Walker Media for Zeo

23 Apr 2013 | by Maisie McCabe

Enter, the agency formerly known as HMDG, has won the creative brief to create an ad campaign with TV, press, print, digital and in-store and within the on-trade, display and branding. The launch ... Media will handle a media planning and buying campaign worth 5m across above-the-line media, digital ...

Lucozade unveils 'powered by glucose' spot

22 Apr 2013 | by James Swift

. It is part of Lucozade s Yes campaign and will be supported by outdoor, press, digital and in ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

of the world They have been caught by this digital footprint." Social media is creating what Jones believes ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

03 Dec 2012 | by Matthew Chapman

is holding a global pitch in order to find an agency to create a new digital platform for the Heineken beer ... smarter, not harder [infographic], The Wall Why digital marketing strategies fail, The Wall Top ...

Trading places: this week's people moves

30 Nov 2012 | by Daniel Farey-Jones

as the vice-president, marketing. ( Campaign ) TH_NK, the digital agency, has hired Agency Republic creative ... of The Scotsman and the Yorkshire Post, has appointed BBC digital marketer Lucy Sinclair to the new role of group ...

Trading places: this week's people moves

02 Nov 2012 | by Daniel Farey-Jones

of Direct and Digital Marketing (IDM) as CEO on 5 November. ( Campaign ) Marketing Silvia Lagnado ...

Trading places: this week's people moves

26 Oct 2012 | by Daniel Farey-Jones

, former head of future and digital media advertising at Channel 4 , as its new commercial director ...

Most read stories in advertising, marketing, media and PR (14 - 20 Oct 2012)

21 Oct 2012 | by Daniel Farey-Jones

the edge of space. ( Campaign , Monday 15 October) Jouning maps out Cond Nast's digital future: Cond Nast UK, the print media powerhouse behind Vogue, Glamour, GQ and Wired, expects digital ... seems staggering that in the digital, social age companies feel they can communicate effectively without ...

Trading places: this week's people moves

19 Oct 2012 | by Matthew Chapman

has hired Wolfgang Blau to handle digital strategy, in this week's round-up of people moves across...journalist turned entrepreneur, to the new role of director of digital strategy. ( Media Week) Yahoo ...

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