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VCCP invites Coors Light fans to send a 'Damme cold call'

VCCP has unveiled the first major wide-reaching, digitally-centric piece of activity in its ongoing...Following on from March's "closest to cold" TV spot , VCCP has launched its first major digital ... Light TV spot online. Previous digital activity has either been limited to a specific audience ... worked with activation agency Life and digital production company FastWebMedia on the app. The lead ...

Stella Artois Cidre to launch weather-activated ad campaign

to digital out-of-home ad spots across the country, automatically turns ad spots on and off based ... above the national average, the Stella Artois Cidre ads will be displayed on digital screens ... Artois Cidre across TV, cinema, outdoor and digital. Andy Logan, marketing manager for Stella Artois ...

Southern Comfort "shampoo" by Wieden & Kennedy New York

includes digital and outdoor executions. The spot was created by Nick Kaplan and Jeff Dryer, and directed ...

Heineken "dropped" by Wieden & Kennedy Amsterdam

Heineken is dropping people in the middle of nowhere and challenging them to make it to the nearest airport as part of its latest digital campaign. The first instalment of "dropped", by Wieden Kennedy Amsterdam, shows a participant taken to the Alaskan wilderness armed with just a plane ticket home ...

Carling "trick shot" by Creature

and digital activity. The work was created by Ben Middleton, Stu Outhwaite and Ed Warren. It was directed ...

Strongbow "moment of truth" by St Luke's

experiential and digital activity, with the latter created by Lean Mean Fighting Machine. The TV work ...

Carlsberg "where's the party?" by North Kingdom

Carlsberg has teamed up with DJ Axwell one third of the Swedish House Mafia group to launch a global digital campaign by North Kingdom . The four-month campaign begins with the launch of Axwell s latest track, supported by an online video where users follow the story of a man on a journey to find a ...

Finlandia "to the life less ordinary" by Wieden & Kennedy London

Finlandia vodka has unveiled a global campaign by Wieden Kennedy London. It comprises digital, outdoor, point-of-sale and events in Europe and the US. The work is divided into summer and winter campaigns, with the first ads appearing this month. While previous advertising has focused on Finlandia ...

Are brand birthdays really a cause for celebration?

, the FT celebrated its 125th anniversary with a global marketing campaign spanning press, digital ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

is holding a global pitch in order to find an agency to create a new digital platform for the Heineken beer ... smarter, not harder [infographic], The Wall Why digital marketing strategies fail, The Wall Top ...

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