control of the market research business while Bollore took Aegis, which includes digital network Isobar ...
28 Nov 2008
| by Craig Walmsley
As digital ads become more prevalent, agencies and clients must tackle the issue of intellectual...to this digital temptation too. Deadlines loom, inspiration runs dry, pressures increase, needs must. It is all ...
digital makes it easier to go a little bit "Ctrl+C, Ctrl+V", it makes it harder to get away with - the net ...
industry moves inexorably from offline to digital, and customer engagement moves from narrative ...
28 Nov 2008
| by Daniele Fiandaca, Wayne Arnold, Xu Rui Profero
small, and
this demands a collaborative effort. Arnold: In the US, the lack of pure digital talent ...
to both brand and consumer.
Digital interaction makes consumer experiences more personal than
collective ...
economic climate affected brand attitudes to
digital marketing? Arnold: Right now, in the US, the impact ...
28 Nov 2008
Virgin Media is on the hunt for an agency to handle two digital briefs and has approached agencies...The mobile, digital TV and broadband provider is seeking a digital
partner to handle two web ...
in the next couple of weeks. Virgin Media has previously used the digital agency Start to produce its
websites and related digital advertising. The company has also used its direct marketing agency, Rapier ...
28 Nov 2008
Transport for London has hired CMW to handle the digital account for its Cabwise service....CMW will be briefed to integrate Cabwise's current standalone website
into TfL's existing site, with the long-term strategy of phasing out the
original Cabwise site. The agency will also create a series of digital
campaigns to promote Cabwise, which will be placed on external
websites. ...
28 Nov 2008
Digital UK, the body in charge of controlling the transition between analogue and digital
28 Nov 2008
Euro RSCG signs up digital and creative director...EURO RSCG Biss Lancaster has hired its first digital and creative
director. Bill Hunt will start ...
. The hire
is part of new MD Holly Ward's initiative to strengthen the agency's
digital offering. Johnson ...
. Parys Communications has been signed up by iCrossing, a global digital
marketing agency. With 620 staff ...
28 Nov 2008
Posterscope has launched a digital outdoor planning tool, Prism Screen 2.0, which aims to improve
28 Nov 2008
Publicis Groupe has acquired Tribal, the Sao Paulo-based digital agency.
28 Nov 2008
Flybe, the short-haul airline, is on the hunt for an agency to handle a digital project....The brief will include redesigning the airline's website, which allows
users to book flights online, as well as promoting special offers. Flybe does not currently have a dedicated digital agency ...
's not known whether Souk or CMW will pitch for the digital brief. Also in December, the Advertising ...
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