Search results for "Digital

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Opinion: What Obama needs to do next

26 Nov 2008 | by Nima Yassini

is the first president, or indeed candidate, to really use digital marketing to fuel, fund and sustain...There is no denying the genius of the ways in which Obama and his team incorporated digital ... in their daily lives to enable them to vote and donate. However, as with any digital campaign, the new president ... the largest impact when selling a brand, be it product or president. Nima Yassini is head of digital at RMG ...

Campaign Media Awards 2008: Best Financial, Corporate and Utilities Campaign

21 Nov 2008

they came from. With this audience increasingly using digital media to keep up with events back home ...

Intel challenges designers to digital drag race

18 Nov 2008 | by Nikki Sandison

LONDON - Intel has launched a design challenge, called the Digital Drag Race, which pits designers...by the Intel Core i7 Extreme Edition, Intel's latest chip. The Digital Drag Race site includes professional ... by Intel to come on board for a few days as a Digital Drag Race judge, and had a great time critiquing ...

Royal Marines target Bond fans with Bluetooth ad

14 Nov 2008 | by Jacquie Bowser

The video content, which was created by digital agency twentysix, is sent to mobiles via Bluetooth before and after the Bond film. The 45-second video highlights the work that the Royal Marines ... : "This campaign is a well-executed example of digital integration, bringing together cinema, mobile ...

Nokia wins Green Awards Grand Prix

13 Nov 2008 | by Nikki Sandison

the business". Other notable winners included Green Thing "walk the walk" for Best Green Digital and We ...

Digital & Direct brief: EDF to promote 'Energy Deal' scheme

04 Nov 2008

EDF is rolling out a below-the-line push to promote its 'Energy Deal' scheme, which is designed to help consumers cut their bills and reduce their carbon footprints. The campaign, created by Archibald Ingall Stretton, will comprise banner ads, a microsite and door-drops.

BR Video: Bond's back but which brands are most associated with 007?

31 Oct 2008 | by Nikki Sandison and Jacquie Bowser

associate with Bond? Vote *now* in our poll Earlier this month, Sony Ericsson launched a global digital ...

Nokia TV spot kicks off ambitious online crossover campaign

15 Oct 2008 | by Nikki Sandison

Supporting Nokia's 7610 handset, the TV and digital campaign will run in 10 different languages ... with the campaign, which includes TV, print, outdoor and radio along with the digital element. The microsite ... developing longer format story lines and for W K, it's been a chance to really dig into our digital ...

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

double-digit growth again this year on the back of continued NPD. There are now nine variants, including ... expensive wines. Hardys double-digit sales growth came partly as a result of higher buyer numbers - 6.3m ...

Chrome gains ground on competitors

17 Sep 2008 | by Dan Leahul

in the same way as other existing browsers. Christian Howes, digital solutions architect at WebTrends said ...

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