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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

31 Dec 2008 | by Hadassah Nymark

consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...

Jammie Dodgers links with Red Nose Day

24 Dec 2008 | by Ed Kemp

, PR, experiential and digital activity. From the 29 January 2009, two pence from every special Jammie ...

ActionAid pressures Tesco on developing world wages with viral spoof

23 Dec 2008 | by Miranda Fitzgerald

The viral , developed by digital marketing agency Nonsense, is part of the development charity's Small change, big difference' campaign. It claims that for every 1.50 shoppers spend on South African apples at Tesco, just 8p goes to the farm workers that supply them. ActionAid said that if Tesco paid ...

Tradewind wins Britvic digital brief

12 Dec 2008 | by Dan Leahul

LONDON - Britvic has appointed digital consultancy Tradewind to handle its digital strategy....The two-year deal will provide digital training for Britvic brand managers and marketers, along with digital consultancy across the whole of Britvic's soft drink portfolio, which includes brands such as Tango, Pepsi and Robinsons. Denise Meek, digital manager at Britvic, said: "This is an exciting ...

Annual: Top 10 Digital Ads

12 Dec 2008

be banner ads but these charming spots for Emirates captured quite a few digital hearts this year. Unbranded ... of the landscape, winging viewers digitally to new "undiscovered" destinations. Agency: Lean Mean Fighting ...

Annual: Top 10 Worst Celeb Ads

12 Dec 2008

, by Agency Republic, is proof that digital agencies should leave TV alone. 9. Nintendo Wii, the Redknapps ...

Annual: Campaign of the Year - Hovis

12 Dec 2008

appearance in moving bus posters, digital escalator panels and on huge screens in Manchester and London ...

Pepsi Max viral features model Kelly Brook

10 Dec 2008 | by Fiona Ramsay

LONDON - Pepsi has launched a digital campaign for its Pepsi MAX QR codes promotion to support...Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico. The film is being used for online ads and activity across a number of digital media channels including Facebook, Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites ...

Coca-Cola revisits iconic Christmas poster art

09 Dec 2008 | by Staff

well-known and loved across the world since the 30s." The campaign also incorporates digital elements ...

Mark Ritson on Branding: Premier gets out of a jam

09 Dec 2008 | by Mark Ritson

, both of which have enjoyed double-digit annual growth for years. Below are the private-label jams ...

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