12 Dec 2008
| by Staff
in retail, activation, digital and brand design, spanning all aspects of below-the-line consumer engagement ...
12 Dec 2008
Bartle Bogle Hegarty's already successful move
into digital. Work for Mentos, Lynx and, in particular ...
Digital creatives tend to settle better in ad agencies than the other
way around, but when Sandoz paired ...
's
experience in digital and Mooge's traditional ad background is a
compelling one, and the agency's work ...
12 Dec 2008
be banner ads but these charming spots for Emirates captured
quite a few digital hearts this year. Unbranded ...
of the landscape, winging viewers digitally to new "undiscovered"
destinations. Agency: Lean Mean Fighting ...
12 Dec 2008
and
sponsor digital programming and content, and its research and insights
department produced an acclaimed ...
, barely a
year after launching as a shop specialising in blending traditional
advertising and digital ...
habit of pairing traditional and digital
across creative and planning is making its larger competitors ...
12 Dec 2008
| by Cathy Wallace
Campaign: Bring back the National High Tech Crime Unit (NHTCU)
Client: The Corporate IT Forum
PR team: In-house
Timescale: 2006-ongoing
Budget: C. £10,000
Cyber criminals are using increasingly sophisticated and advanced
methods to steal customer and company data and damage corporate
networks....
12 Dec 2008
Campaign: 5 Live Football Player
Client: BBC Radio 5 Live
PR team: onlinefire
Timescale: August 2008
Budget: C. £20,000
The 5 Live Football Player is an online widget that delivers 5 Live
audio and video content, and can be tweaked to focus on individual
teams. BBC Radio 5 Live appointed onlinefire...
12 Dec 2008
| by Cathy Wallace
The story of 2008 is undoubtedly the credit crunch. If proof were needed, figures from digital
12 Dec 2008
planning
director. July: Launches Spike, an agency to help provide digital resources for
existing clients ...
12 Dec 2008
that pulled together TV, digital and mobile into
one integrated sales offering. He's one of the most creative salesmen
around. 4. Chris Ward, commercial director, MSN UK Top of the digital-only pile in this year ...
in 2005. 6. Giles Ivey, director of sales, portal and verticals, Sky Digital
Media An former Times ...
12 Dec 2008
, MiTAC and Dell (worth
£35 million in the UK). Another coup was taking the digital side
of MediaCom ...
the agency's first head of digital trading. Though the agency went on to triumphant gains, it had a shaky ...
its digital
operations with the hiring of Matt Simpson from Starcom MediaVest as the
head of OMD Group ...