12 Dec 2008
| by Cathy Wallace
Campaign: Bring back the National High Tech Crime Unit (NHTCU)
Client: The Corporate IT Forum
PR team: In-house
Timescale: 2006-ongoing
Budget: C. £10,000
Cyber criminals are using increasingly sophisticated and advanced
methods to steal customer and company data and damage corporate
networks....
12 Dec 2008
Campaign: 5 Live Football Player
Client: BBC Radio 5 Live
PR team: onlinefire
Timescale: August 2008
Budget: C. £20,000
The 5 Live Football Player is an online widget that delivers 5 Live
audio and video content, and can be tweaked to focus on individual
teams. BBC Radio 5 Live appointed onlinefire...
12 Dec 2008
| by Cathy Wallace
The story of 2008 is undoubtedly the credit crunch. If proof were needed, figures from digital
12 Dec 2008
| by Gemma O'Reilly
including PR, direct
marketing and digital. ...
12 Dec 2008
- Harrison Moscow Communications (HMC) has won a retained account with OVO, a digital video library. HMC will be handling the consumer launch of the service, which offers thousands of three-minute documentaries, in the UK and the US early next year. HMC's brief is to raise awareness of OVO among consumers ...
05 Dec 2008
| by Chloe Markowicz
An MP has launched her own digital TV channel in an attempt to reach constituents....Global Digital Broadcast to create an
internet protocol television (IPTV) channel that can be viewed online or
via digital TV. The channel features Barlow's campaigns and television appearances ...
to communicate with my constituents in a different way'.
Using digital technology will also help reach out ...
28 Nov 2008
Euro RSCG signs up digital and creative director...EURO RSCG Biss Lancaster has hired its first digital and creative
director. Bill Hunt will start ...
. The hire
is part of new MD Holly Ward's initiative to strengthen the agency's
digital offering. Johnson ...
. Parys Communications has been signed up by iCrossing, a global digital
marketing agency. With 620 staff ...
28 Nov 2008
2. Johnson King MD Mike King is feeling 'like Cilla Black', as two
employees have got engaged. Senior account manager Andrew Chatterton
popped the question to Laura Cooper, who has recently moved on to be
international PR manager at TNS. 3. Digital specialists Hot Cherry proudly revealed its viral marketing
ploy ...
21 Nov 2008
stand-alone digital service. Its digital offering will include online reputation management, digital branding and blogging. Hirst has been working as a digital marketing consultant since selling his online ...
21 Nov 2008
-profile events - To engage creative communities. Strategy and plan: LDR brought in Popbitch as a digital ...