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Opinion: Surprisingly, integration is still a hot topic

digital specialists are increasingly losing their biggest clients to traditional agency networks ...

iCrossing leads Cornhill Direct search marketing strategy for new website

LONDON - Cornhill Direct, subsidiary of Allianz Insurance, has partnered with digital marketing

Barclays launches first 'brand concept' bank in Piccadilly

, piloting digital technology underneath the iconic Piccadilly Circus lights in London's West End....Surface technology, which will allow users to grab digital content with their hands and navigate ...

Amnesty International appoints Quiet Storm and Zerofree

LONDON - Amnesty International has appointed creative agency Quiet Storm and digital agency Zerofee

Duncan Bird and James Cooper step down at Another Anomaly

the agency, with the latter rumoured to be setting up a New York office for UK digital agency Dare....is rejoining Dare, the Cossette Communications-owned digital shop he left in November 2007 where he spent two ...

Ogilvy launches recession website

competitively sensible budget but using it more imaginatively in channels from digital to retail. Each booklet ... , direct marketing and digital, as well as regions around the world. Gary Leih, Ogilvy Group UK chairman ... competitively sensible budget but using it more imaginatively in channels ranging from digital to retail." ...

Government to sell Royal Mail stake to private operator

in that period, this is dwarfed by the 500m impact of customers using digital instead of postal communications. ...

Digitas lays off 2% of its US workforce

NEW YORK - Publicis Groupe's digital unit, Digitas, is laying off 2% of its 2,100 US employees in a

Bigmouthmedia appoints Stelter as head of client strategy

LONDON - Digital marketing agency Bigmouthmedia has appointed Phil Stelter to the new position...of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready ... 's] experience of cross-channel strategies we expect him to lead integrated digital campaigns that deliver even greater levels of ROI. "As the digital marketing sector's nature becomes increasingly international Phil ...

Tradewind wins Britvic digital brief

LONDON - Britvic has appointed digital consultancy Tradewind to handle its digital strategy....The two-year deal will provide digital training for Britvic brand managers and marketers, along with digital consultancy across the whole of Britvic's soft drink portfolio, which includes brands such as Tango, Pepsi and Robinsons. Denise Meek, digital manager at Britvic, said: "This is an exciting ...

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