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CAMPAIGN INTERACTIVE: PERSPECTIVE

30 Apr 1999 | by JOHN OWEN, Tel: 0181-267 4894 E-mail:

Of the many changes that digital technology will bring to the advertising industry, one...Of the many changes that digital technology will bring to the advertising industry, one ... with the creative agency is still a higher priority than that with the media agency. Digital could change ... - is fragmenting - at a frightening rate in the digital world. Just look at the internet. Picking the right media ...

Western International in alliance with i-level

30 Apr 1999 | by JOHN OWEN

Walmsley, the former Bartle Bogle Hegarty head of digital media; and Craig Wilkie, the co ...

BSkyB to hire outsider as Booth replacement

30 Apr 1999 | by CLAIRE BEALE

already achieved in interactive digital television and to creating new opportunities for News Corp ...

REVIEW

30 Apr 1999 | by EMMA HALL

to listen to a ten-second ad every two minutes. Marketing ONdigital, the digital terrestrial ...

CAMPAIGN INTERACTIVE: PRIVATE SURF WITH TIM HAYWARD

30 Apr 1999 | by TIM HAYWARD, a senior consultant at HHC

Digireels internet front-end. Digital delivery of content and complex database searching are core benefits ...

Campaign Report on Creative DM: Creativity with numbers - In a customer-focused world, the database numbers can drive creativity as much as the agencies, Neil Shotton says

30 Apr 1999 | by NEIL SHOTTON, group marketing director

, inbound and outbound telemarketing and digital TV promotion, if they aspire to retain strategic control ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

30 Apr 1999 | by LEXIE GODDARD

. Rights fees will rise and digital TV will fracture target audiences. The trick, according ...

ONdigital fills top post in drive for new subscribers

29 Apr 1999 | by ANNE-MARIE CRAWFORD

ONdigital, the digital terrestrial TV operator, has appointed its first marketing director...ONdigital, the digital terrestrial TV operator, has appointed its first marketing director to spearhead its subscription battle with rival operator Sky Digital. Guy Laurence joins next month from Planet Hollywood, where he is currently executive vice-president of marketing for Europe ...

Internet: Going beyond the banner ad - Banner ads have brought the big advertisers to the net, but it’s ’rich’ media that will keep users’ interest, writes Matthew Reed

29 Apr 1999 | by MATTHEW REED

- with other media maybe only one in ten is interested, adds Flynn. A study by Wired Digital ... , says Rob Noss, director of digital media at new media agency MindShare Digital. The key split ...

Lowe acquires stake in Head New Media

23 Apr 1999 | by JOHN OWEN

The Lowe Group has gained a minority stake in the specialist digital agency, Head New Media....The Lowe Group has gained a minority stake in the specialist digital agency, Head New Media ... . The acquisition is the final piece in the group s UK digital jigsaw, adding brand strategy and creative ... August, the group set up Decipher, a digital management consultancy. Creatid, a Dutch marketing ...

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