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ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

16 Dec 1999 | by KEVIN JOHNSON

to create a digital Domesday Book, with the Dome s Learning Zone as the climactic conclusion. Marks ...

MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service

06 Dec 1999 | by MARK TUNGATE

onto interactive digital TV later this year. Iceland researched online shopping extensively ...

MEDIA: Briefs

25 Nov 1999 | by JANE BAINBRIDGE, Features Editor, Marke

to television businesses if digital viewers had to pay an extra levy. He said that Nera, the independent economic consultancy responsible for the research, had exaggerated the price effect of the digital ... campaign on Digital One, using both audio and data. The data is scrolling text, similar to the opening ...

Stop Press

25 Nov 1999 | by ANNE-MARIE CRAWFORD

for digital, and competition for events and stars. Half would favour levying any increases above inflation on those who take digital. Telewest has poached another marketer from Procter and Gamble. David ...

OPINION: Profile - Back from the Amazon/Chris Ketley, Managing director, Zenith Interactive Solutions

25 Nov 1999 | by ANNE-MARIE CRAWFORD

Solutions. With the growth of internet penetration, the launch of digital TV and the advent ...

DIRECT: Briefs

18 Nov 1999 | by PAUL WHITFIELD

marketing. Also joining the agency is Gray Sycamore. Sycamore, currently senior digital marketing strategist at Tequila Digital, will be head of digital strategy. Ffwd Precision Marketing has ...

MEDIA: FOR THE RECORD

12 Nov 1999 | by ALASDAIR REID

of advertising on the radio. A survey by the Periodical Publishers Association on digital production shows that respondents believe it will take up to three years before all ads arrive digitally. More than half of the publishers who took part in the survey said they received ads digitally, but many ...

NEW MEDIA: Briefs

11 Nov 1999 | by BEN ROSIER

and listings information to mobile computing devices such as mobile phones and personal digital assistants ...

BSkyB joins Flextech for home shopping venture on Open

08 Nov 1999 | by RACHEL MINTER

channels. Interactive digital TV is all about using technology to widen choice in a consumer market. ...

DESIGN: What is the future for UK shopping? - Interiors and ’experimental shopping have never been so vital, writes James Curtis

04 Nov 1999 | by JAMES CURTIS

retailer s digital and terrestrial brands because consumers will alternate between the two channels ...

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