Speaking at the RTS Digital World Conference this morning (28 September), Darcey said the BBC partnership, which allowed Virgin Media, Sky and Freesat customers to watch 24 additional channels of Olympic content, came about because Sky approached the BBC. Darcey said: "[Sky] had to get over, for a company ...
Abraham was speaking at the Royal Television Society Digital World Conference and joked he was worried he was going to "fuck up" the Paralympics. More seriously, he claimed the Olympics and Paralympics had been a "triumph of linear television" and a reminder of the "power of linear television ...
brought about by sales house DCM's switch to digital delivery this week....s switch to digital and tailoring the opportunities to their bespoke campaigns." Follow @DanFareyJones ...
multimillion-pound campaign that started last month, will run across outdoor, press, digital and mobile from ... hero, Mo Farah? "Mo's brought us some golden moments throughout 2012 and with amazing digital ...
Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital...CLICK RIGHT FOR ADOBE'S 'FUTURE OF DIGITAL RESEARCH' Smartphone users worldwide ... , is there a risk that marketers are using them to mask fundamental flaws in their digital strategies? Toby Barnes, product strategy director at AKQA, says the digital problems brands are trying to solve often can ...
' design as one-size-fits-all solutions to their digital problems...., such as the iPhone, in mind. Jon Williams (right), chief digital officer at Grey EMEA, a division of the global ... digital content strategy With 11.5% of visits to Autotrader's site made via mobile, and with mobile searches for vehicles continuing to grow, digital content is at the heart of the car-seller's strategy ...
The campaign, created by Contagious, stars actor Rufus Jones as Captain Reed, an intergalactic space traveller who intends to use his powers to change people's lives by changing their careers. Staff from Reed feature alongside Jones in the creative, and the TV ad is supported by extensive digital ...
The agency won a pitch process to promote the publication's Ultimate Women Of The Year Awards this year, which will take place at the end of October. DawBell will work alongside Cosmopolitan's had of PR Karen Meachen to provide print, radio, TV and digital services. The three-month project will see ...
people without the need for degrees. The industry itself is also evolving rapidly as digital ... . Digital media are very important for raising awareness, but the authoritative interpretations of issues ... moved our digital comms strategy module from the fourth to the second year to ensure students understand ...
The brief covers PR and social media and will form part of an integrated launch campaign for the yoghurt with ad agency Leo Burnett. Fleishman-Hillard consumer MD Holly Ward said: It s a delight to be working with Chobani delivering integrated consumer digital PR plans as well as maximising our expertise ...
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