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JWT London has picked up the UK digital account for Andrex, the Kimberly-Clark toilet-tissue brand....The brand put the business up for pitch last month as part of a statutory review process. The digital account, including social media, moves from WCRS, which had handled the business for the past four years but withdrew from the pitch process. WCRS was responsible for launching a digital campaign ...
-president of digital sport at Nike, this year revealed the spine of Nike s business; the creation of an ecosystem ... culture Stefan Olander, vice-president of digital sport at Nike, says that it is up ...
your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...
been an amazing year for Burberry, which has produced industry-leading digital creative. Observers hailed its digital shop experience as either inspired or disruptive of the customer journey. It has also ... the TV ad played second fiddle to the brand's digital, social and experiential work. easyJet ...
is a sentiment that is (enjoyed) here, the same as it is in Japan or in the Philippines'. Digital demands Another important aspect of her work that feeds into a centralised approach is digital ...
was collated. Those who made the cut include marketers from pure-play digital brands, such as Google ...
Bevilacqua through Stink. It is supported by press, digital, social media, PR and in-store activity. ...
in ecommerce now so I have to say digital coming of age. The lines between on and off line are blurred now and we don t need to persuade anyone that digital is going to revolutionise our business anymore ...
, brand manager, Global Radio Tom Darlington, marketing manager, 4oD and Digital Channel 4 Jamie ... digital marketing manager, EE Heather Mills, brand manager, LOCOG Lucy Needham, Windows ...
response campaign in its history. This spanned press, inserts, digital, email and below-the-line activity ...
