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Private Hear: December 2012

06 Dec 2012

the basics these days. In today s digital world, it s well worth being aware that there are more pitches ...

US election: myths and truths

05 Dec 2012

the period. TV companies otherwise flat revenues were bumped up into single-digit growth as a result. Online ...

Facing commercial reality

04 Dec 2012 | by Mike Maynard, Napier Partnership

- digital and social media, and the increasing influence of owned media, demand a fast and agile response ... 's strategy. Views in brief Digital comms - specialist resource or embedded throughout the agency? Digital expertise is essential for everyone working at Napier. Anyone without these skills ...

Progress but room to grow

04 Dec 2012 | by Francis Ingham, PRCA

are the issues we have yet to address? In my view, they are digital and globalisation. We have yet to address the rise of digital agencies, and what that means for our models. We are the natural owner of digital ... be mastering and offering digital services to clients as an integral part of their work. Globalisation ...

Roundtable Discussion - Integration for all

04 Dec 2012 | by Stuart Derrick

of communications. However, in the past few years, the growing importance of digital media has added new urgency ... clients and agencies to expound on the issue. Digital is the catalyst behind this change, Stephen Maher ... . What has changed is that digital means it all has to be integrated, and you need an understanding ...

Look at the bigger picture

04 Dec 2012 | by Colin Byrne, Weber Shandwick

. With digital being at the heart of what we now do, we need to recruit true digital natives, not just Oxbridge ... Digital comms - specialist resource or embedded throughout the agency? It has to be embedded ...

Taking ten steps forward

04 Dec 2012 | by Sally Costerton, Sally Costerton Advisory

failures as well as successes. Get digital Or get a new career. Views in brief Digital ...

Don't think agency, think digitally

03 Dec 2012 | by Stephen Maher, James Middlehurst, MBA

All our customers are inherently digitally integrated, so agencies that don't follow suit...is widely lauded as the best approach. The advent of digital and, especially, social has clouded our view ... , in fact, may not feel like advertising at all. We need a model of integration that can embrace digital ... for different media. Digital, social, experiential are simply things that surround them; things that are just ...

Brands tackle the content conundrum

03 Dec 2012 | by Stuart Derrick

brands cannot afford to be excluded. Digital platforms offer companies more options and greater ... into digital when they are not experts they are experts at the idea. There is a battle over who does what ... . Burgess The real challenge is measuring brand attributes. With digital, buzz monitoring is more ...

Client View - Three clients take three routes to true integration

03 Dec 2012

. For digital, we created an internal agency two years ago that has been a big success. We previously had ... this, and more. This has strengthened our creative. The growth of digital has also created new ... digital channels. They are becoming ever-more important. WE LISTEN TO THE SPECIALISTS ...

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