RAJAR Q3 2012: National commercial radio results in full
25 Oct 2012 | by Staff
Figures are sourced from audience measurement body Rajar. Note: (D) Digital-only stations (Q) Based on quarterly survey period (H) Based on six-monthly survey period ...
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Winners and losers: Marketing's Digital Agency Leagues 2012
31 Oct 2012 | by Kim Benjamin
Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...Two of the most significant deals in digital marketing history were struck this year. In June, the world's biggest advertising group, WPP, snapped up digital agency AKQA for $560m ( 350m), while three months later, rival Publicis Groupe announced it was to acquire independent digital network LBi ...
Top 25 Public Sector Consultancies
23 Aug 2012 | by John Owens
with Lloydspharmacy to support people's overall healthcare within the community. Ford says digital work being ... 'Stars Stripes' trainee programme. Strategy for 2012 - To achieve double-digit revenue growth ...
The world at their fingertips
15 Aug 2012 | by Kim Benjamin
Field marketers are using tablets and other digital tools to gather live feedback, which they can...Social media, cloud computing, tablets ... in recent times, field marketing agencies have been getting to grips with the latest technology innovations and digital tools to enable them to engage further ... marketing manager for Digital UK, the digital TV switchover organisation, says it is vital to devise a clear ...
Festivities hone competitive edge
15 Aug 2012 | by Kim Benjamin
the recognition of other disciplines, such as digital. 'What is needed is a more standardised method of ROI ... designed 208 model in June. The Peugeot 'Let your body drive' campaign comprised experiential, digital ...
Top 25 Healthcare Consultancies
19 Jul 2012 | by Hannah Crown
-ordinating integrated programmes. In previous years, we were being briefed by ad agencies and digital agencies. Now we ... to chief executives to drive board strategy on how to organise comms functions. On digital, we're bringing ... will do well. Digital agencies have been positioning themselves as creators of content but where they can ...
Top 40 Technology Consultancies
28 Jun 2012 | by Sara Luker
similar trends over the past 12 months to the consumer PR sector: increased demand for digital work ... increasingly important to secure work from budget-conscious clients. Digital work has helped with this ... , digital and experiential have become a bigger part of what we offer,' says Whiteoaks MD James Kelliher ...
Top 50 Consumer Consultancies
14 Jun 2012 | by Kate Magee
growth with 102 per cent. This was the second year in a row it has experienced triple-digit growth ... digital channels, which shows their desire for a more sophisticated online strategy. 'It used ... trend as clients' digital requirements become more sophisticated as they realise that mass awareness ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
With digital playing an increasingly important role in PR, John Owens looks at the agencies leading...Digital is still the hot topic on every agency head's lips. Looking at the Top 50 Digital ... in its digital fee income above the Top 150 overall average of nine per cent. Grayling takes the top ... was the sole digital-only agency We Are Social, which moved up two places to fourth. Most improved ...
Top 100 creative agencies 2012
26 Mar 2012 | by Bob Willott
, much of it at the expense of traditional media. For example, the digital agency Work Club claims ... with big new-business pitches being driven by cost-reduction agendas." With the advent of digital ... results might be expected to have driven more spend towards direct and digital channels. But Killbourn ...
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